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OLED77W8PUA

Key Features

  • Picture-on-wall Design
  • LG AI TV
  • α9 Intelligent Processor
  • Perfect Black & Infinite Contrast
  • 4K Cinema HDR
  • Dolby Atmos® Sound

available sizes:

77"
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One with the Wall

With our innovative wallpaper design, the LG SIGNATURE OLED TV W8 provides an immersive watching experience that blends in perfectly with your interior. This stunner comes with custom-designed magnet wall mounts to provide a virtually flush wall-mounting solution.

Learn more about Wallpaper TV

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The ultra-thin display is aligned with the wall, made possible only by LG OLED TV technology. Featuring the unique sound bar design, it fits flawlessly in your space.

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A Brilliant Brain

LG is a 2018 CES Innovation Award Honoree (Embedded Technologies) for the α9 Intelligent Processor, built exclusively for LG OLED TVs. LG's most powerful processor provides true-to-life images with incredibly rich colours, sharpness and depth for greater realism.

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There's Power in Your Voice

LG AI TV uses intelligent voice control to create a smart TV platform where you can enjoy many features using just your voice. Go beyond basic control and search to open, navigate select apps and premium services with the help of the LG Magic Remote.

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TV Without Limits

From the deepest, richest black to dazzling bright white, LG OLED TVs have truly infinite contrast. Over 8.2 million individual lit pixels on an LG OLED TV can independently brighten, dim and power off completely, for a jaw-dropping range of tones and shades and can achieve perfect black.

Learn more about Intense Colour

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Perfect Black

LG OLED TVs ensure Perfect Black with over 8 million self-lighting pixels
that can control their own luminance individually. It brings out the richness in all colours for life-like picture quality.

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Premium Content Choices

LG OLED TVs support premium content choices, all optimized scene-by-scene. The comprehensive high dynamic range lineup now includes cinema-standard Dolby Vision™, Advanced HDR by Technicolour®, plus HDR10 and HLG.

Learn more about 4K Cinema HDR

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Trust the Colour Experts

The same renowned Technicolour® technology that helps perfect premium Hollywood movies and TV shows can now be found in LG AI OLED TV with AI TV. The Technicolour Expert Mode optimizes the colour performance, which allows for content to be displayed as intended by cinematographers.

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Enhanced HDR 10 Pro and HLG

Generic HDR 10 and HLG are rendered with LG’s proprietary algorithm. All types of content are displayed with striking brightness from applying dynamic tone mapping on a frame by frame basis.

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*Advanced HDR by Technicolour support via USB only. Dolby Vision is a trademark of Dolby Laboratories

Cinematic Sound at Home with Dolby Atmos

Cinematic Sound at Home with Dolby Atmos®

Bring big-screen surround sound to the living room. Dolby Atmos® creates a detailed sound experience that seems to come from everywhere for a wonderfully realistic, immersive experience.

*Dolby, Dolby Atmos and the double-D symbol are registered trademarks of Dolby Laboratories.

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Gallery Mode for immersing in the
vacation mood

Bring the wonders of the world to your space
with Gallery Mode. Accompanied by music, breathtaking
photos updated seasonally by TripAdvisor appear
before you. Just say the word for seasonal beauty.

Learn more about Gallery Mode

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New series of dramatic scenery keep comes to you

The scenery of world-famous places, updated for every season, makes the everyday journey a reality.
Experience beautiful vistas in your space, as recommended by TripAdvisor!

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Add a touch of class to your daily life

From photography of popular and spectacular travel attractions to world-renowned artwork,
Gallery Mode provides a great selection of beautiful images.
The picture accompanied by music creates an perfect atmosphere that suits your mood.

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Access the world with the word

With LG Gallery Mode, you can easily access to stunningly beautiful picture collections
and you can even find the pictures are coming with music – either LG’s choice or your own music.
Now, just say

“Show me cool summer in Gallery”

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*The images are based on the usage of wall-mount.
*The gap measured from rear end of the TV may differ based on the installation and wall type.
*The actual product may differ from image shown.

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Simply Smart

webOS™ 4.0 is a simple Smart operating system to use with our Magic Remote and refined launcher bar. Enjoy many of the features using just our intelligent voice recognition, quickly get to the apps you want, zoom in and record what's on your screen, connect to any Bluetooth device and even use your TV as a music player.

*Some features require 3rd party service subscription.

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PICTURE QUALITY
AUDIO
CONNECTIVITY
SMART
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DIMENSIONS / WEIGHTS / UPC
ACCESSORIES
WARRANTY

What People Are Saying

Rated 5 out of 5 by from AMAZING & WELL WORTH THE WAIT I have been looking at the LG OLED Wallpaper TV since it first launched. At first I thought about the 65" but ended up deciding on the 77" model. Absolutely stunning picture quality and amazing sound (LOVE LOVE LOVE the Dolby Atmos) - the last couple of days has been like Christmas morning where you don't want to leave the house because you're playing with your new toys and you don't want to go to bed because you're just so excited) #ThankYouLG [This review was collected as part of a promotion.]
Date published: 2018-10-04
Rated 5 out of 5 by from Great Tv Great product no comparison brands....Great picture quality [This review was collected as part of a promotion.]
Date published: 2018-08-30
Rated 4 out of 5 by from Tv to av cable consealment I bought an oled77w8p. I would like 90 degree cable connection at the soundbar. That would put the soundbar closer to wall below the tv.The 90 degree needs to go downward, but could also go upward. Using a brush decora template would totally conceal the connection. The picture and sound are excellent. Plan to add wireless speakers inorder to enhance the Dolby Atmos effect. ( I should note, prior to the W8, we had a W7) [This review was collected as part of a promotion.]
Date published: 2018-08-11
Rated 2 out of 5 by from Not all the apps works with magic remote! Hulu doesn’t support magic remote, and that’s a very important app. They should work this out to make it work
Date published: 2018-05-20
Rated 5 out of 5 by from Best TV in the world? There isnt a better premium television than this out there right now. [This review was collected as part of a promotion.]
Date published: 2018-04-14
Rated 5 out of 5 by from It looks stunning! I’ve never seen such an amazing display before. It is so thin that it looks like a window. [This review was collected as part of a promotion.]
Date published: 2018-03-25
Rated 4 out of 5 by from Looks Promising TV looks good, moderate updates to 2017 version but concerns about HDMI 2.1 adaptability [This review was collected as part of a promotion.]
Date published: 2018-01-24
Rated 5 out of 5 by from A REAL JAW DROPPER! BEEN HOLDING BACK FROM THE W7 THINKING THAT IT WOULD JUST GET BETTER, and NOW IM GLAD I DID BECAUSE THE W8 IS JUST THAT MUCH BETTER WITH THE A9 CHIP AND AI ASSISTANT. CANT WAIT TO POSSIBLY GET ONE! :D [This review was collected as part of a promotion.]
Date published: 2018-01-11
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