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OLED77W8PUA

Key Features

  • Picture-on-wall Design
  • LG AI TV
  • α9 Intelligent Processor
  • Perfect Black & Infinite Contrast
  • 4K Cinema HDR
  • Dolby Atmos® Sound

available sizes:

77"
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One with the Wall

With our innovative wallpaper design, the LG SIGNATURE OLED TV W8 provides an immersive watching experience that blends in perfectly with your interior. This stunner comes with custom-designed magnet wall mounts to provide a virtually flush wall-mounting solution.

Learn more about Wallpaper TV

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The ultra-thin display is aligned with the wall, made possible only by LG OLED TV technology. Featuring the unique sound bar design, it fits flawlessly in your space.

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The Brilliant Brain α9 Intelligent Processor

LG is a 2018 CES Innovation Award Honoree (Embedded Technologies) for the α9 Intelligent Processor, built exclusively for LG OLED TVs. LG's most powerful processor provides true-to-life images with incredibly rich colours, sharpness and depth for greater realism.

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There's Power in Your Voice

LG AI TV uses intelligent voice control to create a smart TV platform where you can enjoy many features using just your voice. Go beyond basic control and search to open, navigate select apps and premium services with the help of the LG Magic Remote.

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TV Without Limits

From the deepest, richest black to dazzling bright white, LG OLED TVs have truly infinite contrast. Over 8.2 million individual lit pixels on an LG OLED TV can independently brighten, dim and power off completely, for a jaw-dropping range of tones and shades and can achieve perfect black.

Learn more about Intense Colour

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Perfect Black

LG OLED TVs ensure Perfect Black with over 8 million self-lighting pixels
that can control their own luminance individually. It brings out the richness in all colours for life-like picture quality.

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Premium Content Choices

LG OLED TVs support premium content choices, all optimized scene-by-scene. The comprehensive high dynamic range lineup now includes cinema-standard Dolby Vision™, Advanced HDR by Technicolour®, plus HDR10 and HLG.

Learn more about 4K Cinema HDR

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Trust the Colour Experts

The same renowned Technicolour® technology that helps perfect premium Hollywood movies and TV shows can now be found in LG AI OLED TV with AI TV. The Technicolour Expert Mode optimizes the colour performance, which allows for content to be displayed as intended by cinematographers.

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Enhanced HDR 10 Pro and HLG

Generic HDR 10 and HLG are rendered with LG’s proprietary algorithm. All types of content are displayed with striking brightness from applying dynamic tone mapping on a frame by frame basis.

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*Advanced HDR by Technicolour support via USB only. Dolby Vision is a trademark of Dolby Laboratories

Cinematic Sound at Home with Dolby Atmos

Cinematic Sound at Home with Dolby Atmos®

Bring big-screen surround sound to the living room. Dolby Atmos® creates a detailed sound experience that seems to come from everywhere for a wonderfully realistic, immersive experience.

*Dolby, Dolby Atmos and the double-D symbol are registered trademarks of Dolby Laboratories.

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Gallery Mode for immersing in the
vacation mood

Bring the wonders of the world to your space
with Gallery Mode. Accompanied by music, breathtaking
photos updated seasonally by TripAdvisor appear
before you. Just say the word for seasonal beauty.

Learn more about Gallery Mode

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New series of dramatic scenery keep comes to you

The scenery of world-famous places, updated for every season, makes the everyday journey a reality.
Experience beautiful vistas in your space, as recommended by TripAdvisor!

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Add a touch of class to your daily life

From photography of popular and spectacular travel attractions to world-renowned artwork,
Gallery Mode provides a great selection of beautiful images.
The picture accompanied by music creates an perfect atmosphere that suits your mood.

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Access the world with the word

With LG Gallery Mode, you can easily access to stunningly beautiful picture collections
and you can even find the pictures are coming with music – either LG’s choice or your own music.
Now, just say

“Show me cool summer in Gallery”

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*The images are based on the usage of wall-mount.
*The gap measured from rear end of the TV may differ based on the installation and wall type.
*The actual product may differ from image shown.

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Simply Smart

webOS™ 4.0 is a simple Smart operating system to use with our Magic Remote and refined launcher bar. Enjoy many of the features using just our intelligent voice recognition, quickly get to the apps you want, zoom in and record what's on your screen, connect to any Bluetooth device and even use your TV as a music player.

*Some features require 3rd party service subscription.

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Watch what you want,
when you want

Netflix Recommended TV recognizes Smart TVs that meet strict criteria for a superior Netflix experience, such as easy app access and new features. For the third year in a row, LG TVs have the distinction of being recommended by Netflix!

DISPLAY MODULE
PICTURE QUALITY
AUDIO
CONNECTIVITY
SMART
POWER
INPUTS
DIMENSIONS / WEIGHTS / UPC
ACCESSORIES
WARRANTY

What People Are Saying

Rated 5 out of 5 by from Terrific TV - Specatacular Clarity Purchased a few weeks ago and cannot be more pleased as to how wonderful this TV is with great clarity and functionality. The sound bar is a bit of a challenge for some folks, but works in my house. A definite must for those that want a great tv! [This review was collected as part of a promotion.]
Date published: 2019-03-26
Rated 5 out of 5 by from Holy perfect picture! This tv is the most amazing performer I have seen. The contrast is breathtaking and the blacks out of this world! With the “gallery” feature, putting it above a fireplace is a no-brainer; my wife loves the idea of having art up there rather than a black square when we’re not watching! [This review was collected as part of a promotion.]
Date published: 2018-12-15
Rated 5 out of 5 by from All it lacks is 3D, then you have the ultimate TV! This is by far the best television LG has ever designed. But too bad it doesn’t have 3-D capability, if it did I would go buy one for Christmas. I’m sure a lot of 3-D fans out there would agree with me. I guess I’ll just hold on to my OLED 65E6P until LG gets smart and reintroduces 3D. One of the dumbest decisions ever coming out of CES. Oh well, their loss. Other than the 3D issue, best TV there is hands down. [This review was collected as part of a promotion.]
Date published: 2018-11-29
Rated 4 out of 5 by from just got it . show first class picture. just got it to early to tell show first class picture. but the speaker make a lot of noise when they come out you can hear the motor. I was shock . [This review was collected as part of a promotion.]
Date published: 2018-11-27
Rated 5 out of 5 by from AMAZING & WELL WORTH THE WAIT I have been looking at the LG OLED Wallpaper TV since it first launched. At first I thought about the 65" but ended up deciding on the 77" model. Absolutely stunning picture quality and amazing sound (LOVE LOVE LOVE the Dolby Atmos) - the last couple of days has been like Christmas morning where you don't want to leave the house because you're playing with your new toys and you don't want to go to bed because you're just so excited) #ThankYouLG [This review was collected as part of a promotion.]
Date published: 2018-10-04
Rated 5 out of 5 by from Great Tv Great product no comparison brands....Great picture quality [This review was collected as part of a promotion.]
Date published: 2018-08-30
Rated 4 out of 5 by from Tv to av cable consealment I bought an oled77w8p. I would like 90 degree cable connection at the soundbar. That would put the soundbar closer to wall below the tv.The 90 degree needs to go downward, but could also go upward. Using a brush decora template would totally conceal the connection. The picture and sound are excellent. Plan to add wireless speakers inorder to enhance the Dolby Atmos effect. ( I should note, prior to the W8, we had a W7) [This review was collected as part of a promotion.]
Date published: 2018-08-11
Rated 2 out of 5 by from Not all the apps works with magic remote! Hulu doesn’t support magic remote, and that’s a very important app. They should work this out to make it work
Date published: 2018-05-20
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