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LG C1 77 inch 4K Smart OLED TV
  • Self-lighting OLED: Perfect Black, Intense Colour, Infinite Contrast
  • α9 Gen4 AI Processor 4K with AI Picture Pro & AI Sound Pro
  • Dolby Vision™ IQ and Dolby Atmos®
  • webOS & ThinQ® AI w/ Magic Remote
  • Gaming: NVIDIA® G-SYNC® Compatible, VRR, ALLM
LG C1 77 inch 4K Smart OLED TV
A TV screen showing colorful beams radiating from a shining tree(play the video) A TV screen showing colorful beams radiating from a shining tree(play the video)

LIGHT UP YOUR WORLD
with SELF-LIT PiXELS

LG OLED TV is a joy to behold. Self-lit pixels allow truly spectacular picture quality and a whole host of design possibilities, while the latest cutting-edge technologies help deliver unprecedented levels of wonder. This is everything you love about TV — elevated in every way.

What makes OLED unlike anything else?

The answer is self-lit pixels. A self-luminous display technology that makes all the difference to your viewing experience. Unlike LED/LCD TVs that are restricted by backlight technology, LG OLED TVs are capable of extreme realism and thin designs.
A scene of the moon, LED on the left side with unclear black and OLED on the right with perfect black(play the video) A scene of the moon, LED on the left side with unclear black and OLED on the right with perfect black(play the video)
*Screen images simulated.

SELF-LIT PiXELS.
Millions of reasons to love OLED.

When it comes to picture quality, OLED beats LED hands down. That's because OLED has millions of self-lit pixels capable of producing perfect black and accurate colour. The result is a viewing experience like no other.
A TV screen showing milky way, blue sky, and explosion of colorful dust with great quality(play the video) A TV screen showing milky way, blue sky, and explosion of colorful dust with great quality(play the video)

LG OLED TV.
A view found nowhere else.

If you're looking for a TV like no other, look no further. LG OLED TV is a work of art, a big-screen cinema, a portal to gaming worlds, and a front row seat to the biggest sporting events. It's everything you want TV to be.
The LG Channels logo, the Netflix logo, the Disney+ logo, the Apple TV logo are arranged horizontally in the black background. A game scene from Assassin’s Creed Valhalla with a Assassin’s Creed Valhalla logo on the bottom right and the copy ‘Swift Response’ on the upper left. An image of a hitter trying to hit a baseball during the game with the copy ‘Smooth Motion’ on the upper left. An image of a TV screen hung on the wall with the copy ‘Slim Design’ on the upper left. The LG Channels logo, the Netflix logo, the Disney+ logo, the Apple TV logo are arranged horizontally in the black background. A game scene from Assassin’s Creed Valhalla with a Assassin’s Creed Valhalla logo on the bottom right and the copy ‘Swift Response’ on the upper left. An image of a hitter trying to hit a baseball during the game with the copy ‘Smooth Motion’ on the upper left. An image of a TV screen hung on the wall with the copy ‘Slim Design’ on the upper left.
*Disney+ subscription required.

OLED Design.
A gallery worth repeat visits.

LG OLED TVs redefine what TVs should look like. Their unbelievably slim designs are so beautiful that they make your living room more like a museum of modern art.
A TV showing a tree emitting purple light in a luxurious house setting A TV showing a tree emitting purple light in a luxurious house setting
Choose Your Style

More sizes, more wow

The artistry of LG OLED TV C1 is available in five sizes ranging from 48-inches to a massive 83-inches.
LG OLED TV lineup in various sizes from 48 inches to 83 inches. LG OLED TV lineup in various sizes from 48 inches to 83 inches.
*Gallery stand sold separatey

OLED Cinema.
The award for best picture goes to…

LG OLED TV produces an award-worthy performance every time you watch thanks to its incredibly sharp picture.
A TV screen showing a trailer of Marvel WandaVision on Disney+(play the video) A TV screen showing a trailer of Marvel WandaVision on Disney+(play the video)
*Disney+ subscription required.
The LG Channels logo, the Netflix logo, the Disney+ logo, the Apple TV logo are arranged horizontally in the black background.
Entertainment

Home to all your favourites

Access the Apple TV app, Disney+, Netflix, and LG Channels. Choose From the latest movies, TV shows, documentaries, and live sports, and find them all in one place.
*Netflix streaming membership required.
**Apple, the Apple logo, and Apple TV are trademarks of Apple Inc, Registered in the U.S. and other countries.
***Disney+ subscription required. Subject to terms at http://www.disnetplus.com ⓒ 2020 Disney and its related entities.
****Supported service may differ by country.
A scene of a woman wearing sunglasses is divided into two for visual comparison. On the image, there are text of SDR on the bottom left and Dolby Vision IQ logo on the bottom right.
Dolby Vision™ IQ & Dolby Atmos®

A transformative TV experience

Dolby Vision™ IQ intelligently adjusts picture settings based on content genre and ambient surroundings, while Dolby Atmos® delivers multi-dimensional surround sound — a powerful combination that produces breathtakingly cinematic results**.
*Screen images simulated.
**Dolby Vision is a trademark of Dolby Laboratories. Dolby, Dolby Atmos and the double-D symbol are registered trademarks of Dolby Laboratories.
Christopher Nolan doing an interview in a theatre room
FILMMAKER MODE™

The director's vision brought to life

FILMMAKER MODE™ turns off motion smoothing while preserving the original aspect ratios, colours, and frame rates. This accurately delivers the director's original vision, so you experience the film the way they intended.

OLED Gaming.
It's game over for the competition.

LG OLED TV puts you ahead of the game with swift response, the latest gaming features, and a 120Hz display for a smoother playing experience. This is the ultimate TV for your gaming setup.
A highlight video of the game, Assassin’s Creed Valhalla, shown on a TV screen A highlight video of the game, Assassin’s Creed Valhalla, shown on a TV screen
The NVIDIA G-SYNC logo, the AMD FreeSync logo are arranged horizontally in the black background.
Partnerships with Game Industry Leaders

An unbeatable combo

LG continues to work with industry-leading companies to ensure you get the best possible gaming experience. We partnered with NVIDIA and AMD to make LG OLED TV the only G-SYNC and AMD FreeSync™ Premium certified TV. Combine all this with the stunning picture quality and ultra-fast response times of OLED and you're guaranteed to get the most out of gaming every time you play.
A close up of a player playing a racing game on a TV screen. On the image, there are HDMI logo on the bottom left and 1ms Response Time logo on the bottom right.
The Latest Gaming Specs

Play at the highest standard

LG OLED TVs are capable of a 1ms response time, while support for VRR, ALLM, and eARC meets the latest HDMI 2.1 specifications. These features allow fast-moving content in higher resolution and smooth, synchronized graphics, giving you a more lifelike experience and a better chance of winning.
A TV screen displaying a spaceship shooting in a city and LG OLED game optimizer GUI on the left that adjusts game setting.
Game Optimizer

Unseen levels of control

Game Optimizer puts all your game settings in one place. You can toggle between NVIDIA G-SYNC and AMD FreeSync technologies so all your games are clear and smooth with less lag, stutter, and tearing.

OLED Sport.
TV in a league of its own.

LG OLED TV shows every play in all its realistic glory. The smooth motion of fast sporting action means being a spectator has never been so spectacular — you've now got a front row seat to all the best sporting events.
A TV screen showing hockey players playing hockey(play the video) A TV screen showing hockey players playing hockey(play the video)
A scene of playing soccer is divided into two for visual comparison. On the image, there are text of LCD/LED on the bottom left and LG OLED logo on the bottom right.
OLED Motion Pro

You've never seen movement like this

Advanced motion handling technology* reduces motion blur to deliver smoother action and a clearer viewing experience. Witness the quick and subtle detail of every play even during fast-paced sport.
*Not supported on streaming content.
**Screen images simulated.
A man and a woman clinking glasses on a TV screen while sports alerts being notified
Sports Alert

Never miss your team play

Sports fans have a new way to stay informed. Sports Alert* gives updates on your favourite teams, start times, and scores — even while you're watching other content.
*Usage may vary by country.
A family sitting on a couch watching soccer on TV
Bluetooth Surround Ready

A clear home advantage

Connecting LG Bluetooth speakers for wireless surround sound has never been easier. Connect up to two speakers, including LG XBOOM Speakers, for a true surround sound experience – not a wire in sight.
*Speakers sold separately.
α9 Gen4 AI Processor 4K

Brains that will blow your mind

At the core of every LG OLED TV is the α9 Gen4 AI Processor 4K*, a groundbreaking chip that uses deep-learning algorithms to analyze and optimize content. Every adjustment to picture and sound is automatic, so everything you watch is spectacular.
Two scenes automatically optimized in both picture and sound by a9 Gen4 AI Processor(play the video) Two scenes automatically optimized in both picture and sound by a9 Gen4 AI Processor(play the video)
*Not applicable to OLED A1.
**Screen images simulated.
AI Picture Pro

This is what pro looks like

Using a vast database of visual data points, the deep-learning algorithm recognizes content, removes noise, and optimizes picture quality. And the new Scene Detection feature can now analyze the type of scene being shown and improve the picture accordingly.
AI Sound Pro

Sound turned up to pro

By learning from audio data points, the processor identifies voices, effects, and frequencies so it can then optimize the sound by genre for a more immersive experience. And the new Auto Volume Leveling feature maintains consistent voice levels across different types of content.
AI ThinQ

Think you know smart?
Think again.

LG ThinQ is here to maximize your TV experience. Choose your favourite voice assistant and control your TV with your voice with an all new home screen to provide more convenience and control.
A TV screen showing various contents listed and recommended by LG AI ThinQ A TV screen showing various contents listed and recommended by LG AI ThinQ
A TV screen displaying newly designed home screen with personalized contents and channels
New Home

Welcome to your new home

The newly designed home screen shows personalized content suggestions, gives you easier access to favourites, and lets you control connected devices all in one place.
Core functions of magic remote control shown in pictogram
New Magic Remote

More like a magic wand

The redesigned Magic Remote has an ergonomic design that's easy to hold, and its point and scroll system allows faster searching. Built-in AI provides easy access to services, while hotkeys for major content providers give you shortcuts to all your favourites. In addition to all that you now have Magic Tap*, a clever new trick that connects your phone to your TV.
*Requires compatible mobile device with NFC.
This card describes voice commands. LG AI ThinQ logo, Hey Google logo, and Amazon Alexa logo were placed.
Voice Command

Your central hub of convenience.

LG ThinQ allows simple command and control of your Home IoT ecosystem with natural voice recognition*. With Google Assistant and Amazon Alexa built-in, you can control your LG OLED TV with your voice and access entertainment faster.
*Google is a trademark of Google LLC.
**Supported menus and apps may vary by country.
***Menus displayed may be different upon release.
****Voice Command availability may vary by products and countries.
*This product does not include an antenna or the cables to connect an antenna or external devices.

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