New TV lineup and Sound Suite audio range unveiled at exclusive event exploring the intersection of design, psychology and technology in the modern home

SYDNEY, 18 MARCH 2026: LG Electronics Australia (LG) today announced the local availability of its 2026 TV and Sound Suite audio range at an exclusive event held at the Australian Museum. To mark the launch, the company gathered a panel of leading Australian experts to unpack the portrait of the modern viewer, exploring the complex media landscape the new range is designed for. 

 

The launch comes as the role of the television in many Australian homes evolves into a multi-purpose screen at the heart of the home. While 84 per cent of all video viewing now happens on a TV set, today’s households face a modern media dilemma, with a clear preference for streaming, favoured by 63 per cent of viewers.¹ 

 

Answering this challenge, the 2026 LG lineup is engineered around Affectionate Intelligence, LG's human-centric approach to AI that simplifies the user experience by creating technology that is both powerful and intuitively personalised. 

 

The range is headlined by the flagship LG OLED evo W6 Wallpaper TV, the world’s thinnest True Wireless OLED TV at 9.9mm - the width of a ballpoint pen – and featuring wireless 4K transmission technology. This allows the screen to sit perfectly flush to the wall, while the separate Zero Connect Box removes cable clutter, offering unparalleled freedom in interior design.²  

 

The broader 2026 TV and Sound Suite audio lineup also includes a full suite of entertainment choices to meet a range of viewing needs. The TV range offers a premium solution for every viewer, from the market-leading³ LG OLED models that deliver the ultimate cinematic experience, and the new LG Micro RGB (MRGB) evo for professional-grade colour accuracy, to the massive 115-inch LG QNED evo TV that creates a stadium-like experience for sports lovers.  

 

To solve the common frustration of complex home audio setup, which often means sacrificing on audio quality or rearranging a room’s layout for the optimal listening experience, the new LG Sound Suite powered by Dolby Atmos® FlexConnectTM offers a modular solution. The range features the world’s first soundbar4 powered by Dolby Atmos FlexConnect, and offers customers a lineup that brings immersive sound to any space, no matter the layout.⁴ 

 

Tony Brown, General Manager, Media Entertainment Solutions Marketing & Content Business, LG Electronics ANZ, commented that the event was about connecting innovation to real-world consumer behaviour:  

 

“Our approach to innovation has always been human-centric - we don’t innovate for the sake of technology; we innovate to solve the real needs of people in their homes. We see the complexity of the modern viewing landscape as an opportunity to create smarter, more intuitive solutions. 

 

Our 2026 entertainment range is a direct response to this, offering a genuine choice of world-class technologies all unified by our Affectionate Intelligence philosophy. For LG, it’s about making technology that adapts to you, so our customers can spend less time managing and more time enjoying the content they love.” 

 

Unpacking the portrait of the modern viewer 

 

The panel discussion brought together diverse perspectives to unpack these new behaviours that are prolific across Australian homes. The conversation explored everything from our changing attention spans and the new multi-screen viewing habit to the increasing desire for our homes to be calming sanctuaries. 

 

A key theme was the rise of the digital watercooler, a concept where Australians are increasingly using second screens to create a shared, real-time social experience around the content they are watching. LG showed how its 2026 entertainment range addresses these themes, with seamless design, integrated smart technology, and the webOS 26 platform helping users navigate the complex content landscape with ease. 

 

Discussing this evolution from a psychological perspective, Jocelyn Brewer, Cyberpsychologist and Founder of Digital Nutrition commented:  

 

“The idea that our attention spans have simply ‘collapsed’ is too simplistic. It’s more accurate to say our attention is being pulled across more inputs, more often. We’re task-switching frequently, and while multi-screening can be distracting, it can also make viewing more social and participatory, especially around shared content and live events. At the same time, there’s growing interest in more intentional forms of digital engagement — what I call Digital Nutrition — where we choose to give one high-quality experience our full attention. In a noisy media environment, that kind of deliberate immersion can feel luxurious.” 

  

To understand what content is capturing this diversified attention, Alex Bundell Jones at LG Ad Solutions, shared insights into the specific genres and formats that drive engagement: 

 

"It's never been a better time to watch TV: endless content options, incredible viewing quality, and the ability to watch on your terms without being constrained to the TV Guide. Live sport remains one of the few mass-reach, real-time viewing experiences that drives advertising and subscriptions, commanding premium pricing & demand. Think State of Origin, the AFL Finals, or the FIFA World Cup later this year. Brands are craving to be culturally relevant and in Australia this means being front and centre for these unmissable water cooler moments". 

 

The panel also explored the tension between our digitally complex lives and our physical environments.  

 

As we seek more from our technology, there is a parallel trend towards quiet luxury and minimalism in interior design, where our homes are curated to be calming refuges. Speaking to this trend, Mishell Wise, Interior Designer at Conway + Wise said:  

 

“The modern home has become a sanctuary, and this is driving a demand for technology that is either seamlessly integrated or celebrated as a beautiful design object. Intentional design harmonises functionality with aesthetics, and the quiet luxury trend is now influencing technology, where we expect it to contribute to a sense of calm and beauty in our personal spaces. We’re seeing this with our clients, and a recent Vaucluse project is a perfect example. The client wanted an open-plan living area but didn’t want the TV to dominate the space. As a large screen was necessary, we designed a custom floating timber and polished plaster cabinet that seamlessly integrated the TV. The joinery became a sculptural and beautiful element and remained so, both when the TV was in use and when it was turned off.” 

  

Finally, the discussion turned to how innovation is being engineered to deliver the powerful, immersive experiences that command our full attention. The panel explored the shift beyond simple stereo sound, highlighting how the combination of LG's advanced AI processors and Dolby's innovations for immersive audio offers an easy and flexible approach to achieve three-dimensional soundscapes that place the viewer at the centre of the action, making them feel like they are in the movie, not just watching it. 

 

As a global leader in immersive entertainment experiences, Dolby Laboratories is at the forefront of this evolution. The conversation highlighted the importance of the collaboration between LG and Dolby in making this cinematic quality more flexible and accessible for the home. The new LG Sound Suite, powered by Dolby Atmos FlexConnect, were presented as a key example of solving the real-world challenge of bringing immersive audio into unique living spaces without compromising on quality. 

 

Ashim Mathur, Vice President, APAC Marketing at Dolby Laboratories, explained how the bar for home entertainment has been raised:  

 

“LG and Dolby are unlocking a new level of audio flexibility for anyone who wants to enjoy better sound with Dolby Atmos. With LG’s new Sound Suite and latest lineup of TVs powered by Dolby Atmos FlexConnect, you get premium sound that adapts to your space - no complicated setup and no compromises. It reflects our commitment to elevating the home entertainment experience and bringing Dolby’s innovations to more households in Australia.” 

 

The discussion and the new 2026 range underscores LG's commitment to creating a more thoughtful, intuitive, and personalised future for home entertainment in Australia. The 2026 LG TV and Sound Suite range is available from leading retailers and LG.com/au now. To find out more, please visit: https://www.lg.com/au/tv-soundbars/all-tv-soundbars/  

 

The full 2026 TV range includes:    

 

Type	Model	RRP*	In-store
OLED evo W6	OLED83W6	$11,999	July
	OLED77W6	$9,499	July
OLED evo G6	OLED97G6	$29,999	18 March
	OLED83G6	$9,999	May
	OLED77G6	$7,499	18 March
	OLED65G6	$4,999	18 March
	OLED55G6	$3,999	18 March
OLED evo C6	OLED83C6	$7,499	April
	OLED77C6	$5,499	18 March
	OLED65C6	$3,999	18 March
	OLED55C6	$2,999	18 March
	OLED48C6	$2,399	18 March
	OLED42C6	$1,999	May
OLED B6	OLED65B6	$3,299	18 March
	OLED55B6	$2,499	18 March
	OLED48B6	$1,999	18 March
Micro RGB evo MRGB96	100MRGB96	$19,999	May
	86MRGB96	$9,999	July
	75MRGB96	$7,999	July
QNED evo Mini LED QNED90B	115QNED90B	$24,999	July
QNED evo Mini LED QNED86B	100QNED86B	$7,999	May
	86QNED86B	$3,999	18 March
	75QNED86B	$2,799	18 March
	65QNED86B	$1,999	18 March
	55QNED86B	$1,699	18 March
	50QNED86B	$1,399	18 March
QNED evo Mini LED QNED80B	86QNED80B	$3,499	April
	75QNED80B	$2,299	April
	65QNED80B	$1,699	18 March
	55QNED80B	$1,399	18 March
	50QNED80B	$1,199	18 March
	43QNED80B	$999	18 March
QNED Mini LED QNED70B	86QNED70B	$2,499	18 March
	75QNED70B	$1,699	18 March
	65QNED70B	$1,299	18 March
	55QNED70B	$999	18 March
	50QNED70B	$899	18 March
	43QNED70B	$749	18 March
HD LB655B	32LB655B	$399	May

 

The full 2026 LG Sound Suite range includes: 

 

Type	Model	RRP*	In-store
LG Sound Suite	H7	$1,699	May
	W7	$899	May
	M7	$699	May
	M5	$499	May