FRESH THINKING: INTRODUCING LG’S ALL-NEW CUSTOMCHILL DRAWER™
Two new refrigerators in the LG Door-in-Door range now feature the CustomChill™ Drawer, which allows you to choose from a set of temperatures to suit an array of foods
SYDNEY, 18 AUGUST 2015 – LG Australia (LG) has released two new fridges within its popular Door-in-Door™ range that carry the stand-out CustomChill™ Drawer technology. The two new models (GF-AD910SL and GF-AD701SL) offer pre-set temperature settings ranging from -1° to 5° separate to the main refrigerator body temperature, meaning you can now store anything from seafood through to cake at the appropriate temperatures.
Customised temperatures for your cuisine
These refrigerators are designed for food lovers who relish a deeper connection to their food, who invest in quality ingredients, and care about keeping and serving them at their appropriate temperatures. The LG CustomChill™ technology allows you to choose a pre-set temperature to suit your needs, entirely independent from the rest of the refrigerator. Consumers can set their CustomChill™ Drawer to -1°C for farm-fresh meat or seafood, 1°C for cool lagers, 3°C for deli snacks or 5°C for champagnes and sparkling wines.
Not only does the drawer help to maintain food at the appropriate temperature, but it also improves organisation with its adjustable dividers that offer customisable storage and convenience.
“Our new LG Door-in-Door refrigerator featuring CustomChill™ technology is ideal for Australian consumers,” said Jennifer Osborne, Home Appliance Marketing Manager, LG Australia. “There’s a tangible passion for food, and, particularly, the provenance of that food in Australia. We feel that Australian home chefs will see a real value in keeping their carefully selected ingredients at the optimum temperature.” LG Australia Website www.LG.com.au
Smart storage, Fresh food
The LG Door-in-Door provides quick and easy access to items that consumers use the most. Moreover, using the Door-in-Door feature reduces cold air loss by up to 41 per cent compared to opening the full door*.
Making the most of your refrigerator
LG Door-In-Door refrigerator models also boast customisable internal storage, so if you’re a home chef who likes to fill your refrigerator to the brim, no worries! The retractable shelves allow you to tailor the space to your ingredients. The French Door also includes a slim in-door ice maker that frees up internal space and allows consumers clear access to three full-width shelves, which is another great bonus for the home entertainer.
Each new model, at 701 litres (RRP $5,499) and 910 litres (RRP $5,799), also offers:
- Sleek stainless steel finish: a great addition to any kitchen design
- Pure N Fresh deodoriser system: a fan-assisted Carbon Deodoriser forces odour-filled air through the deodoriser and sends it back across three different shelving levels via the ducting.
- Inverter Linear Compressor with 10 year parts warranty: offers greater control of temperature, with less vibration and less noise than a conventional compressor system.
- Smart Diagnosis™: if an error ever does occur, this refrigerator feature lets you use the LG app (or make a phone call to the LG Customer Information Centre) to help find a solution – which means less wasted time and or inconvenience at your end
- BioShield technology: door seals on LG refrigerators contain anti-bacterial agents that help prevent the growth of bacteria and mould. These agents help to maintain the integrity of the seal by protecting the door seal.
*Based on Intertek testing of refrigerator models SX5534WB, GR-S632GLRC and LFX31945ST/02, according to internal test methodology, measuring percentage reduction in exchange rate of air when opening the Door-in-Door compared to the full door for 10 seconds. Results may vary by models and duration of door opening.
For more information, please visit http://www.lg.com/au/door-in-door.
For high-res images, please visit https://app.box.com/s/27f179buy404jeys3d5vor9msj0qqlbt
For further information and full specifications, please contact HKAus@lg-one.com LG
LG PR Contact
02 9286 1284
0475 310 865
About LG Electronics Australia
LG Electronics Australia is based in Sydney and is a subsidiary of LG Electronics, Inc, a global force and technology leader in consumer electronics, home appliances and mobile communications. In Australia, LG Electronics sells a range of stylish and innovative home entertainment products, mobile phones, home appliances, commercial displays, air conditioning systems and solar energy solutions, all under LG’s “Life’s Good” marketing theme. For more information, please visit www.lg.com.au or facebook.com/LGaustralia
About LG Electronics, Inc.
LG Electronics, Inc. (KSE: 066570.KS) is a global leader and technology innovator in consumer electronics, mobile communications and home appliances, employing 83,000 people working in 128 locations around the world. With 2014 global sales of USD 55.91 billion (KRW 59.04 trillion), LG is comprised of the following business units -Home Entertainment, Mobile Communications, Home Appliance & Air Solutions, and Vehicle Components and is one of the world’s leading producers of flat panel TVs, mobile devices, air conditioners, washing machines and refrigerators. LG Electronics is a 2014 ENERGY STAR Partner of the Year. For more news and information on LG Electronics, please visit www.LGnewsroom.com.
About LG Electronics Home Appliance Company
LG Electronics Home Appliance Company is a global leader in the home appliance industry, providing thoughtfully designed products that combine excellent performance with enhanced user convenience and impressive energy and time saving features. LG’s innovative products, including refrigerators, washing machines, dishwashers, cooking appliances, vacuum cleaners, and built-in appliances are designed to resonate with consumers around the world. For more information, please visit www.LG.com.