SYDNEY, 29 April, 2015 —LG Electronics (LG) globally unveiled its eagerly anticipated LG G4 smartphone today, at launch events in six cities including New York, London, Paris, Singapore, Istanbul and Seoul. Almost 1,000 guests around the world gathered to view the new LG G4, the successor to the G3, which exceeded LG’s high expectations in terms of sales and industry awards.
With the G4, LG is focused on delivering comfortable elegance, a great visual experience and a human-centric user experience. The LG G4 camera features a rare-in-smartphones F1.8 aperture lens which allows 80 percent more light to hit the image sensor than in the LG G3. The innovative camera module is paired with the new IPS Quantum Display that is a step up from the innovative Quad HD display introduced to the world in the LG G3. The LG G4 is clearly different in its Slim Arc exterior design and graphical user interface.
“We are living up to our promise of innovation for a better life with a fashionable, premium smartphone that is more focused on delivering a balanced user experience and can compete with the best of the best,” said Juno Cho, president and CEO of LG Electronics Mobile Communications Company. “We wanted to give consumers a truly human-centric device that combined the analog sensibilities with technologies that delivered real world performance. From the design, to the camera, to the display and the UX, this is the most ambitious phone we’ve ever created.”
COMFORTABLE AND ELEGANT DESIGN
LG paid special attention to the materials utilised in its newest flagship. The LG G4 is available in handcrafted, genuine full grain leather in six beautiful colors. The vegetable tanning process employed is an age old tradition that requires skilled craftsmen to produce and dye the leather. The colors of the leather on the G4 are rich with warm tones that look authentic and change over time. Most importantly, vegetable tanned leather is environmentally friendly and can be recycled easily, since no harsh chemicals are used. Other material options for the G4 rear cover include pure Ceramic White with 3D patterns, artisan-forged Metallic Gray as well lustrous, Shiny Gold.
The fashionable elegance of the LG G4 is a refreshing change from the uniformly flat, full metal designs seen across the industry. The LG G4’s design is defined by the Slim Arc, which runs along its entire body, highlighted by a display with a subtle curvature.
The design is also reflected in the smartphone’s user interface, which includes simple, naturally intuitive graphics. In the LG G4, the icon colours are more vibrant and the Smart Notice widget automatically changes its background and text colour based on the home screen image selected by the user.
GREAT VISUAL EXPERIENCE
LG designed the 16MP camera in the LG G4 to capture beautiful images, even under less than ideal lighting conditions. The camera module features a wide F1.8 aperture lens that allows more light to reach the sensor. LG improved low-light performance even further with OIS 2.0, which improves the performance of OIS+ by expanding the range of image stabilisation from one degree to two degrees on the X- and Y-axis and adding a third axis for the first time.
New for the LG G4, Manual Mode allows experienced photographers the ability to exercise more artistic expression by letting them directly control the focus, shutter speed, ISO, exposure compensation and white balance for every shot. Advanced photographers can also save their photos in RAW format, in addition to JPEG, for more precise editing with minimal loss of details.
The advanced camera in the LG G4 is complemented by Colour Spectrum Sensor (CSS). CSS improves colour accuracy by precisely reading the RGB values of the ambient light in a scene, as well as the infrared light reflected from objects. CSS uses this information to adjust the camera’s white balance and flash colour to create images that are as close to what one would see with the naked eye. With Colour Spectrum Sensor, no longer will reds appear as bright orange or whites as dull yellow.
For selfies good enough to frame, LG included an 8MP front-facing camera for sharp, detailed portraits and group shots. Gesture Interval Shot improves on the original Gesture Shot feature by taking four shots spaced two seconds apart, increasing the chance of getting that perfect shot under the most difficult conditions. Triggering the shutter is as simple as opening and closing one’s hand twice in front of the camera.
Taking a quantum leap in display technology, the LG G4 is LG’s first smartphone to use LG Display’s new 5.5-inch IPS Quantum Display, which offers great colour reproduction, brightness and great contrast. It is LG’s first Quad HD display to employ Advanced In-Cell Touch (AIT) technology, which combines the LCD and touch sensor into a single layer to provide improved touch sensitivity. This new display is calibrated for DCI (Digital Cinema Initiatives) standards for colour expression.
POWER AND PERFORMANCE
With G4, the higher quality display doesn’t come at the expense of battery life. The LG G4 is equipped with a high-capacity 3,000mAh removable battery, combined with the benefits offered by the snappy yet energy-thrifty Qualcomm Snapdragon™ 808 processor with X10 LTE.
To mark the first public unveiling of its SnapdragonTM 808 processor, Dr. Paul E. Jacobs, executive chairman of Qualcomm International joined Mr. Cho on stage in New York City with Qualcomm Vice Chairman Jim Doh attending in Seoul.
“LG and Qualcomm Technologies collaborated from the initial stage of the Snapdragon 808 introduction to expertly tune the technologies and make several of the LG G4’s unique features possible,” said Jacobs. “The resulting G4 smartphone is an ideal example of how the best optimised technologies come together to meet consumers’ needs.”
The LG G4 utilises the new human-centric UX 4.0 that promises to be simpler and more intuitive than its predecessor to better understand and respond to the needs of each user. The improved UX eliminates unnecessary steps while providing more configuration options for advanced users.
LG has sought out partnerships to enhance the overall user experience of the G4. Google Office comes pre-installed on the LG G4 for easy collaboration on-the-go and G4 owners will receive an additional 100GB of Google Drive storage free for two years. With MirrorLink and LG G4, owners of certain Volkswagen vehicles will be able to view a car-friendly version of the G4 interface on the in-dash display for full integration with contacts, navigation and music on the smartphone.
AUSTRALIAN MODELS, AVAILABILITY AND PRICING WILL BE COMMUNICATED ONCE DETAILS ARE CONFIRMED
For further information, full specifications or images please contact HKAus@lg-one.com
LG PR Contact
02 9286 1219
0474 217 962
About LG Electronics, Inc.
LG Electronics, Inc. (KSE: 066570.KS) is a global leader and technology innovator in consumer electronics, mobile communications and home appliances, employing 83,000 people working in 128 locations around the world. With 2014 global sales of USD 55.91 billion (KRW 59.04 trillion), LG comprises four business units ― Home Entertainment, Mobile Communications, Home Appliance & Air Solution, and Vehicle Components ― and is one of the world’s leading producers of flat panel TVs, mobile devices, air conditioners, washing machines and refrigerators. LG Electronics is a 2014 ENERGY STAR Partner of the Year. For more news and information on LG Electronics, please visit www.LGnewsroom.com.
About LG Electronics Australia
LG Electronics Australia is based in Sydney and is a subsidiary of LG Electronics, Inc, a global force and technology leader in consumer electronics, home appliances and mobile communications. In Australia, LG Electronics sells a range of stylish and innovative home entertainment products, mobile phones, home appliances, commercial displays, air conditioning systems and solar energy solutions, all under LG’s “Life’s Good” marketing theme. For more information, please visit www.lg.com.au or facebook.com/LGaustralia
About LG Electronics Mobile Communications Company
LG Electronics Mobile Communications Company is an innovator and trend leader in the global mobile communications industry. LG is driving the evolution of mobile forward with its highly competitive core technologies in the areas of display, battery and camera optics and strategic partnerships with noted industry leaders. LG’s consumer-centric products — including the flagship premium G Series models — incorporate unique, ergonomic designs and intuitive UX features that enhance the user experience. The company remains committed to leading consumers into the era of convergence, maximizing inter-device connectivity between smartphones, tablets and a wide range of home and portable electronics products. For more information, please visit www.LG.com.
 Compatibility and availability in Volkswagen vehicles in Australian is yet to be confirmed.