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Optimism is a hard thing to choose.
But Once you do, you’ll see why

life's good Learn More
Life’s Good.
It’s just two little words.

But it’s an idea with real power.
Because those who dare to believe it
are the people who change the world.

it’s hard to believe.

Indeed, when life has so many setbacks,
changes, and reasons to doubt.

Yet, it takes guts
to be optimistic.

People who bravely choose to be optimistic
in any circumstance can truly experience
‘Life’s Good.’

At LG, we’re fueled
by optimism. It’s in our DNA.

We’ve bravely strived
for innovation for a better life for all.

LG encourages those
who choose to be optimists
to make a better life
and a better future.
The optimists: brave and unlimited

Click to see their optimistic stories that
move them forward to a "Good Life"

My Challenges
Are Endless,
Cody Simpson.
Learn more
  • Embracing
    My Truest Self,
    Willow Smith.
  • Don't Give Up,
    Find Your Own Path,
    Jenny Park.
    Learn more

In life, we never know what comes next, but
we make a step anyhow.
Join and encourage
ourselves with #ItsAllGoodChallenge!

Join now

Bringing a smile to the world

A media facade featuring the LG logo was displayed at landmarks around the world.