*The CES Innovation Awards are based upon descriptive materials submitted to the judges. CTA did not verify the accuracy of any submission or of any claims made and did not test the item to which the award was given.

LG UHD TV sits slightly angled facing left and depicts colourful marbles placed in different colours of pink, blue and purple. The alpha 7 4K AI Processor logo is embedded in the bottom right corner of the TV. Logo of LG UHD AI sits on the bottom left corner. Text is also visible, powered by LG alpha AI processor.

LG UHD TV sits slightly angled facing left and depicts colourful marbles placed in different colours of pink, blue and purple. The alpha 7 4K AI Processor logo is embedded in the bottom right corner of the TV. Logo of LG UHD AI sits on the bottom left corner. Text is also visible, powered by LG alpha AI processor.

See finer details with absolute clarity

Meet the powerful and smart alpha 7 AI Processor Gen8

With significant improvements to performance, faster processing from alpha 7 AI Processor Gen8 now delivers 4K picture quality with much better sharpness and depth than before.

The alpha 7 AI Processor Gen8 lights up yellow and colourful bolts of light shoot out from it.

*Compared to the same year entry level Smart TV alpha 5 AI Processor Gen6 based on internal spec comparison.

4K Super Upscaling brings every frame to life

LG's powerful processor boosts the resolution to the original quality. Enjoy 4K Super Upscaling enhanced resolution, brightness, and clarity.

Before and after comparison of how LG 4K Super Upscaling improves image quality. Two panels showing the same image of a colourful bird sitting on a branch in a forest, panel on the right is faded out.

*Image quality of upscaled content will vary based on the source resolution.

HDR10 Pro

Vibrant colours and brightness takes the screen resolution to new heights. Jump into elevated image quality with sharper contrast.

A photo of a girl in a red sweater split down the middle to show the left side in SDR and the right side in HDR10 Pro. The right side of the image is more sharp and in contrast in comparison to the left side of the image.

*HDR10 Pro is a technology developed by LG Electronics based on the standardized picture quality of standard 'HDR10'.

With LG Gallery+, curate a space to your taste

Have your screen transform into a living canvas, featuring 100 pieces of art, immersive scenery, and ambient videos. Regular library updates will keep your space enriched, even when you're not watching TV.

*Available content may vary by country.

*Provided content is subject to change.

Personalize your space in countless ways

Customize your home gallery with your choice of music, visuals and more. Choose what you want to display on your TV depending on your current preferences.

Sync music and visuals to how you feel

Pair background music with visuals to set the mood to your liking. Choose from preset music or even connect your mobile device via Bluetooth to play your own tracks.

Walkthrough of how an LG TV can be set up to play mood music to sync with the visuals.
A wall-mounted LG TV with a cellphone in the foreground. The process of setting up Google Photos on the LG TV is shown.

A wall-mounted LG TV with a cellphone in the foreground. The process of setting up Google Photos on the LG TV is shown.

Easily access Google Photos and showcase your memories

Conveniently connect your Google Photos account to your TV just by using your phone. Effortlessly personalize your space by using content from your own photo library.

*The feature works when logged in to your Google Photos account and you have at least 10 photos in the app.

The information board is shown on a wall-mounted LG TV. Different functionalities are shown from weather updates, sports alerts, TV scheduler, Home Hub, and Google Calendar.

In einem Gaming-Raum zu Hause ist ein riesiger LG TV an der Wand montiert. Auf dem Bildschirm befinden sich Kunstwerke aus Assassin's Creed Shadows.

Stay updated with an all-in-one personalized dashboard

See important information at a glance. Get weather updates, sports alerts, view your Google Calendar, and even set up notifications for Home Hub, your viewing reservations and more.

*Access to Google Calendar requires a Google account.

Smart settings adapt to changes in your environment

Always Ready 

While saving energy, you can still enjoy and display your selected artworks or curated images through Gallery+ when the TV is off, turning it into a digital canvas.

AI Brightness Control

Your TV's built-in sensors detect light and adjust screen brightness accordingly to ensure optimized viewing in any lighting.

Motion Sensor

Motion detection lets your TV respond intelligently, switching modes depending on whether or not you're nearby.

*Brightness sensors may vary by model.

*Motion sensors are only available on the M5 and G5 models only.

TV remote in front of an LG TV screen with Home Hub. All functionality and controls over other smart devices are shown.

Home Hub, the all-in-one platform for your smart home

Seamlessly manage various LG home appliances, alongside your Google Home devices and more. Experience the ultimate convenience of controlling your whole home through a single, intuitive dashboard. 

*LG supports 'Matter' Wi-Fi devices. 'Matter' supported services and features may vary depending on the connected devices. Initial connection for ThinQ and Matter should be via ThinQ mobile app.

*Use of the hands-free voice function without a remote control is only possible with the alpha 9 AI Processor and alpha 11 AI Processor. It may vary depending on products and regions.

AI Sound Pro fine-tunes your sound for impact

*AI Clear Sound must be activated through the Sound Mode menu.

*Sound may vary according to the listening environment.

Enrich your sound with LG TV and LG Soundbar

*Soundbar can be purchased separately. 

*Soundbar Mode Control may vary by model.

*Please note that the service may not be available at the time of purchase. A network connection is required for updates. 

*The soundbar models compatible with the TV may vary by region and country.

*LG TV remote usage is limited to certain features only.

Find the best LG Soundbar and LG TV pair

*Features may vary by model. Please see each product page for detailed specifications.

Ultra Big TV

See all your favorite films, sports, and games on LG Ultra Big TV. Dive into high resolution on a super-scale screen.

LG TV with an impressively large screen mounted on a wall above a LG Soundbar in a modern style living room.

*UA75 comes in a maximum of 86 inches and inches may vary by region.

Slim Design

Add a modern touch with a sleek design that blends into your space gracefully.

LG UHD TV mounted on a wall above a LG Soundbar in a modern living room space. LG UHD TV depicts a colourful background.

*Slim Design applies to 65/55/50/43 inches of UA75.

LG Channels home screen showing the variety of content available on an LG TV.

Stream a variety of content. Free.

LG's exclusive streaming service, LG Channels, puts a wide selection of live and on-demand channels at your fingertips for free.

*Available content and apps may vary by country, product, and region.

Three different icons that show how LG Channels can just be used without needing to subscribe, pay, or set up any peripheral top box.

Cost-free. Contract-free. Cable-free.

All you need to do is tune in and start watching without worrying about hidden costs or installing a set-top box.

Gaming Portal turns your TV into the ultimate gaming hub

Play thousands of games directly on your LG TV with access to GeForce NOW, Amazon Luna, Blacknut, Boosteroid and now Xbox app! Enjoy a wide variety of gaming experiences—from AAA titles with gamepad to casual games playable with your remote.

Gaming Portal home screen. Cursor moves and clicks to show many popular game titles, and the added function of being able to select games depending on the type of controller you have whether it's a game pad or the remote control.

*Support for the Gaming Portal may vary by country.

*Support for cloud gaming services and games within Gaming Portal may vary by country.

*Some gaming services may require a subscription and gamepad.

Powerful Gameplay

Experience peak gaming with VRR. Get your game on without lag hindering your performance.

A director in front of a control panel editing the movie "Killers of the Flower Moon" on an LG NanoCell TV. Bottom left of the image has the FILMMAKER MODE™ logo.

*It only works with games or PC inputs that support 60Hz.

Ambient FILMMAKER MODE

Experience cinema as the director intended with FILMMAKER MODE with Ambient Light Compensation that adapts to surroundings and keeps visuals as close as possible to its original form.

A director in front of a control panel editing the movie "Killers of the Flower Moon" on an LG NanoCell TV. Bottom left of the image has the FILMMAKER MODE™ logo.

*Ambient FILMMAKER MODE is a trademark of UHD Alliance, Inc.

*Ambient FILMMAKER MODE auto starts on AppleTV+ and Amazon Prime video app.

*The images above in this product detail page are for illustrative purposes only. Refer to the gallery images for a more accurate representation.

*All images above are simulated.

*Service availability varies by region and country.

*Personalized services may vary depending on the policies of the 3rd party application.

Installation Guide Video

Easily set up your LG UHD AI UA77 4K Smart TV using the supplied stand. Enjoy great value with smart features, user‑friendly design, and reliable performance after secure installation.

Key Spec

  • PICTURE (DISPLAY) - Display Type

    4K UHD

  • PICTURE (DISPLAY) - Refresh Rate

    60Hz Native

  • PICTURE (PROCESSING) - Picture Processor

    α7 AI Processor 4K Gen8

  • PICTURE (PROCESSING) - HDR (High Dynamic Range)

    HDR10 / HLG

  • AUDIO - Audio Output

    20W

  • AUDIO - Speaker System

    2.0 channel

All Spec

ACCESSIBILITY

  • Gray Scale

    Yes

  • High Contrast

    Yes

  • Invert Colors

    Yes

ACCESSORIES INCLUDED

  • Power Cable

    Yes (Attached)

  • Remote

    Standard Remote

AUDIO

  • AI Sound

    α7 AI Sound Pro (Virtual 9.1.2 Up-mix)

  • AI Acoustic Tuning

    Ready (requires Magic Remote)

  • Audio Codec

    AC4, AC3(Dolby Digital), EAC3, HE-AAC, AAC, MP2, MP3, PCM, apt-X (Refer to manual)

  • Audio Output

    20W

  • Bluetooth Surround Ready

    Yes (2 Way Playback)

  • Clear Voice Pro

    Yes (Auto Volume Leveling)

  • LG Sound Sync

    Yes

  • Simultaneous Audio Output

    Yes

  • Sound Mode Share

    Yes

  • Speaker Direction

    Down Firing

  • Speaker System

    2.0 channel

  • WOW Orchestra

    Yes

BASIC INFORMATION

  • Year of release

    Definable Spec Only in LG.COM

BROADCASTING

  • Analog TV Reception

    Yes

  • Digital TV Reception

    ATSC1.0 (Terrestrial), QAM (Cable)

CONNECTIVITY

  • Bluetooth Support

    Yes (v 5.1)

  • Ethernet Input

    1ea

  • HDMI Audio Return Channel

    eARC (HDMI 2)

  • HDMI Input

    3ea (supports eARC, ALLM)

  • RF Input (Antenna/Cable)

    1ea

  • Simplink (HDMI CEC)

    Yes

  • SPDIF (Optical Digital Audio Out)

    1ea

  • USB Input

    2ea (v 2.0)

  • Wi-Fi

    Yes (Wi-Fi 5)

GAMING

  • Game Optimizer

    Yes (Game Dashboard)

  • ALLM (Auto Low Latency Mode)

    Yes

  • HGIG Mode

    Yes

  • VRR (Variable Refresh Rate)

    Yes (Up to 60Hz)

PICTURE (DISPLAY)

  • Backlight Type

    Direct

  • Display Resolution

    4K Ultra HD (3,840 x 2,160)

  • Display Type

    4K UHD

  • Refresh Rate

    60Hz Native

PICTURE (PROCESSING)

  • AI Upscaling

    4K Super Upscaling

  • Auto Calibration

    Yes

  • Dynamic Tone Mapping

    Yes

  • FILMMAKER MODE™

    Yes

  • HDR (High Dynamic Range)

    HDR10 / HLG

  • Picture Mode

    9 modes

  • Picture Processor

    α7 AI Processor 4K Gen8

POWER

  • Power Supply (Voltage, Hz)

    AC 120V, 50/60Hz

  • Standby Power Consumption

    Under 0.5W

SMART TV

  • AI Chatbot

    Yes

  • Full Web Browser

    Yes

  • Google Cast

    Yes

  • Google Home / Hub

    Yes

  • Home Hub

    Yes

  • Intelligent Voice Recognition

    Yes (with LG ThinQ app.)

  • Magic Remote Control

    Ready (requires Magic Remote)

  • Multi View

    Yes

  • Operating System (OS)

    webOS 25

  • Smartphone Remote App

    Yes (LG ThinQ)

  • USB Camera Compatible

    Yes

  • Works with Apple Airplay

    Yes

  • Works with Apple Home

    Yes

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