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OLED77C9PUB

Key Features

  • Perfect Black
  • α9 Gen 2 Intelligent Processor
  • AI Smart
  • webOS® 4.5 and Magic Remote
  • Dolby Vision and Dolby Atmos
  • Premium Design

available sizes:

77"
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Perfect black

Perfect black and infinite contrast bring out shadow detail in the darkest scenes - a cinematic experience as close to the theater as possible. That’s the power of 8.3 million individually lit pixels in LG OLED TVs.

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The brains to make everything look more real

Images, action and colour are brought to new life to instantly enhance picture quality through LG's best 4K processor including 4-step noise reduction — empowered by AI at its core.

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AirPlay Lets You Do It All. Watch. Listen. Share.

AirPlay 2 lets you effortlessly share movies, TV shows, photos and more on your LG OLED TV right from your iPhone, iPad, or Mac.

Learn more about AirPlay

open

AirPlay Lets You Do It All.
Watch. Listen. Share.

AirPlay 2 lets you play music on every LG OLED TV and other AirPlay 2-compatible speakers in your home at the same time or adjust volume in any room - all in sync.

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Your Home. Under Your Control.

With the Home app and Siri, easily and securely control your LG OLED TV using your iPhone, iPad, Mac, Apple Watch, or HomePod.

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*The actual product may differ from image shown.

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Image enhancement empowered by AI's deep learning

See everything with more clarity and detail as your TV optimizes and adapts to deliver the best picture possible on an LG OLED TV.

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Experience the brilliance of LG's ThinQ AI

LG OLED ThinQ AI TV listens, thinks and answers to provide the ultimate personalized entertainment and control over your smart home.

*Google Assistant activated by “Microphone Button”. Amazon Alexa activated by “Prime Video” button.
*Available via firmware update later in 2019. Service limited to certain languages. Some features require 3rd party service subscriptions. The actual product may differ from image shown.

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Transform your TV into an entertainment powerhouse

Advanced image and sound technologies for a spectacular, more lifelike experience in every scene. Amazing realism that you'll see, hear and feel.*

*Dolby Vision is a trademark of Dolby Laboratories. Dolby, Dolby Atmos and the double-D symbol are registered trademarks of Dolby Laboratories.

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Every viewing is like a gallery showing.

There’s thin. Then there’s OLED thin. LG OLED TV’s individually lit pixels require no backlight — a thing of beauty on the wall or on its premium stand.

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A New Level of Realism with OLED Black

Experience breathtaking immersion with the dark details. 4K HDR gaming delivers more vibrant colours, even from a Wide Viewing Angle. 5.1 Virtual Surround Sound envelops you in dramatic sound for a complete gaming experience.

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Fast Response, Fluid Motion

Upgrade your gameplay with the latest features. A 1ms response time* and low input lag allow smoother, real-time action. VRR and ALLM supported on HDMI 2.1 deliver the best graphics with minimal stutter at the fastest speeds.

*1ms response time is based on GtoG which means grey to grey.
*VRR (Variable Refresh Rate), ALLM (Auto Low Latency Mode)
*The input lag data is based on internal testing standards and is subject to change according to the measurement environment or specific device conditions.

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LG OLED TV Reliability

PICTURE (PANEL)
PICTURE (PROCESSING)
AI TV (ARTIFICIAL INTELLIGENCE)
SMART TV
AUDIO
CONNECTIVITY
INPUTS & OUTPUTS
POWER
DIMENSIONS/WEIGHTS/UPC
ACCESSORIES INCLUDED
WARRANTY

What People Are Saying

Rated 5 out of 5 by from Fantastic Perfect TV. Marvelous picture. Extremely happy with product.
Date published: 2019-11-07
Rated 5 out of 5 by from Just Stellar!! Got this TV about a month ago. Upgraded from a 1.5yr old LG LED 75" tv which I also loved. All I really have to say is OLED is no joke. The picture detail and colors are fantastic, and the black levels are just perfect. Overall extremely satisfied with the C9!
Date published: 2019-11-07
Rated 4 out of 5 by from This TV Needs 3D! Please bring back OLED 3D TVs!! Your OLED77G6P and OLED65G6P TVs were the best 3D TVs ever produced! Picture perfect 3D even better than the theater! Over 21,525 signatures on change.org ( https://www.change.org/p/lg-please-revive-3d-on-a-2018-oled-tv-model ) for LG to bring back 3D TV clearly means that 3D was not a fad and there are a lot of consumers that would be willing to pay a premium for you to bring back 3D; especially in a 86" OLED model! People are still buying 3D movies and seeing them in theaters and playing 3D games on their TVs, so please don't turn your back on this opportunity. Curved TVs were HORRIBLE, 3D TV for movies and playing video games on an OLED TV was very immersive and enjoyable! Thank you!
Date published: 2019-11-07
Rated 5 out of 5 by from Oled 65 inches TV We enjoy our TV since we receive. The colors are so intense and the clarity are so impress. [This review was collected as part of a promotion.]
Date published: 2019-11-06
Rated 4 out of 5 by from Great Pictures, & device integration, good control I bought this a week ago to replace our 7 yr old Panasonic Plasma that bit the dust. I am impressed with the picture quality, and, after a learning curve, integration with my old Pioneer AV receiver & 5.1 speaker system, and Sony Blu-Ray player. Also Apple IOS and MacOS Airplay was very easy to get running. I did discover one mode that required me to switch from Auto select sound encoding to PCM (and Ive forgotten what the source was). I had not previously researched eARC. There are lots of options for connecting new and old equipment, and after a learning curve, setup seems not too difficult in my opinion. Negatives are minor but there are some. #1 thru #3 are my biggest gripes and the reason I took off a rating star: 1. The number of 3rd party content apps is nowhere near the number that I had on my Roku device. I have one paid subscription (Blaze TV) and a free one (PBS) to streaming services on my Roku that aren't offered on the LG WebOS TV. So the easiest workaround was to go to those websites on either my MacPro or IOS phone and Airplay them. I have no idea if the playback via Airplay can/will be as high definition as the native app would have been. I know I could plug the Roku into the LG TV but I dont want to contend with yet another user interface and another remote on the big TV. Firing up Airplay on an apple device seems the less troublesome option. The Roku was put to work elsewhere in the house. 2. If you want to run an Ethernet wired connection to your home network/internet, you apparently cant use the LG-recommended IOS phone app for remote control. I prefer to run the TV wired vs wireless. I tried enabling the TV Wifi in addition to Ethernet wired connection, but it seems to drop off the wifi randomly and of course the phone app stops working. There are other phone apps but the instructions on most say "connect your phone to the same wireless network as the TV." For now wife and I have to pass the included single LG remote back and forth. 3.If you enable the free online "LG Channels," it is easy to get the TV into a mode where the "spinning beach ball" remains on the screen forever, right in the middle of whatever you are watching even though you have left LG Channels and watching other content. It seemed to happen if you go to an LG Channel and then quickly back to OTA TV. I disabled LG channels because of it. There is probably not much there I would watch anyway. 4. I wasted a lot of time due to my assumption my Blu-Ray player should be switched thru the AV receiver like it was before. There were no clear instructions I could find that say HDMI devices providing video should be connected directly to the LG TV. I was assuming HDMI control would not work that way (I was wrong). Some basic connection setup examples with AV receivers and older devices would be nice in the instructions or LG website. 5. Handling of the TV during assembly and placement on its perch or wall mount seems a tedious and risky operation, as evidenced by the pictogram-type user manuals. Some text to go along with the pictograms would be nice. 6. The price was quite high but I guess not out of line with other brand OLED TVs (I hope it lasts a long time!)
Date published: 2019-11-05
Rated 5 out of 5 by from Really thin and really clear I've had this TV a few weeks and it's impressive. The picture quality is excellent, especially with a 4K stream. Easy to watch from any angle, and looks fine in a room that gets lots of natural (not direct) sunlight. The UX on the remote could be a bit better, but I'm picky about such things. Point and click with the remote is a welcome feature. I really want a "skip back 10 seconds" button when watching a streaming service. I'm a "what did they say?" person and I use the "skip back" feature on my iPad all the time. The screen itself is really, really thin. Like, scared I'm going to break it thin. But it looks really nice in my living room.
Date published: 2019-11-05
Rated 4 out of 5 by from Awesome picture! Great TV. Need better guidance on all the capability and use of the remote control.
Date published: 2019-11-05
Rated 5 out of 5 by from Almost a home theater! I knew my old TV, although a good one, didn't have the best picture or some of the newest features. My new OLED is terrific. I'm so glad I decided to upgrade.
Date published: 2019-11-05
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