Back-to-School Contest Starts Now

(1) CONTEST PERIOD:

 

Power your back to school life Contest (the “Contest”) begins at 12:01 a.m. ET on, July 14, 2026, and ends at 11:59 p.m. ET on September 3, 2026, (the “Contest Period”). 

(2) ELIGIBILITY:

 

The Contest is open to Canadian students who is attending college or university, excluding those who have not reached the age of majority in the jurisdiction in which they reside at the time of entry (each an “Entrant”). Employees and their immediate family members (including those with whom they are domiciled) of LG Electronics Canada, Inc. (“LG Canada”), their respective affiliates, directors, officers, governors, agents, their advertising and promotional agencies (together with Contest Sponsors, the “Released Parties”) are not eligible to enter the Contest. This Contest is not sponsored, endorsed, or administered by, or associated with Instagram.

(3) HOW TO ENTER:

 

NO PURCHASE NECESSARY. To enter the Contest and obtain an Entry (each, an “Entry”), each Entrant will do the following:

 

1. Participants are invited to create a short video between 1 min and 5 mins in portrait mode showcasing their setup for productivity, creativity, or entertainment—highlighting how LG products can enhance their everyday experience. Participants must post the video to their public Instagram account on their main feed (Stories are not eligible) and tag @LG_Canada and use #LGBackToSchool in the caption. Participants must also follow @LG_Canada on Instagram.

 

2. No LG product is required to participate

 

3. Participants are encouraged to present their ideal setup and how LG products could elevate it

 

 

ENTRY must:

• NOT contain material which is (or promoting activities which are) sexually explicit, obscene, pornographic, violent, self-mutilating, discriminatory (based on race, sex, religion, natural origin, physical disability, sexual orientation or age), illegal (e.g. underage drinking, substance abuse, computer hacking, etc.), offensive, threatening, profane, or harassing; any off-label use, or material that contains any derogatory references to Sponsor; or any third parties.

• not contain any inappropriate (in the sole discretion of Sponsor) clothing or adornment.

• not contain the last name, phone number(s), address, or email address of any person, including the entrant.

• not contain or otherwise make available any unsolicited or unauthorized advertising, “commercial pitch,” promotional materials, junk mail, spam, pyramid schemes, or any other form of solicitation.

• not contain or transmit any materials that contain software viruses or other computer code, files or programs designed to impair, limit, interfere with or cause harm to any communications network operated by any of the Released Parties or the computers of any individual or entity participating in or otherwise associated with the Contest.

• Be entirely original to the Entrant and must NOT contain anything that infringes or that may infringe anyone’s rights, including intellectual property rights.

• NOT have been previously submitted to another contest, broadcast on a media network or submitted to any entertainment entity that would conflict with this Contest, as determined in the Contest Entities’ sole discretion.

• NOT include third party names, insignia, location signage, photographs, artwork, or sculpture, except for those belonging to Sponsor.

• Be submitted only once.

• NOT be created using AI.

• Show only people who have consented to be in the Entry. If any minors appear, Entrant must have obtained consent of minor’s guardian in order to be present in the photo or video Entry.

• Include an exclusive right to use, reproduce, modify, display, publish, and copyright any photographs and/or videos taken in connection with the Entry.

 

All Entries will be declared invalid if they are irregular or mechanically or electronically reproduced. If it is discovered by the Contest Sponsors (using any evidence or other information made available to, or otherwise discovered by, the Contest Sponsors) that any person has attempted to use multiple names, identities, email addresses and/or any automated, macro, script, robotic or other system(s) or program(s) to enter the Contest more than once or to otherwise participate in or disrupt this Contest, he/she may be disqualified from the Contest, and any future contests of the Contest Sponsors, in the sole discretion of the Contest Sponsors.

 

All Entries become the property of the Contest Sponsors. Each Entrant acknowledges and agrees that no royalties or any other form of compensation will be payable to the Entrant in respect of their Entry in any circumstance.

 

The Contest Sponsors reserve the right, in their sole discretion, to require proof of identity and/or eligibility (in a form acceptable to the Contest Sponsors – including, without limitation, government issued photo identification):

(i) for the purposes of verifying an Entrant’s eligibility to participate in this Contest;

(ii) for the purposes of verifying the eligibility and/or legitimacy of an Entry entered (or purportedly entered) for the purposes of this Contest; and/or

(iii) for any other reason the Contest Sponsors deem necessary, in their sole discretion, for the purposes of administering this Contest in accordance with these Official Rules. Failure to provide such proof to the satisfaction of the Contest Sponsors in a timely manner may result in disqualification of the Entrant, in the sole discretion of the Contest Sponsors.

 

The potential winner of the Prize (the “Selected Entrant”) may also be requested to provide the Contest Sponsors with reasonable proof that he/she is the Authorized Account Holder of the email associated with the potentially winning Entry. In the event of a dispute regarding the identity of the person submitting an Entry, the Entry will be deemed to be submitted by the Authorized Account Holder in whose name the email is registered, provided that person meets all other eligibility criteria of this Contest. "Authorized Account Holder" shall mean the natural person assigned to an email address and/or telephone number by an Internet access provider, online service provider, telephone service provider or other organization that is responsible for assigning email addresses for the domain associated with the submitted email address. By entering the Contest, each Entrant agrees to be bound by the Official Rules and the decisions of Contest Sponsors, which are final with respect to all matters relating to the Contest. 

(4) PRIZES:

 

There are three (3) prizes available to be won. The Prize will be awarded at the end of the Contest Period (each a “Prize” and collectively the “Prizes”). At the end of the Contest Period, three Winners will be selected by a panel of judges from all eligible entries received during the Contest Period, in accordance with these Official Rules. Prizes are as follows:

 

· Grand Prize: One (1) LG gram Pro Laptop (16Z95U-G) valued at C$2599.99.

· Second Place: One (1) LG UltraGear (34G630A) valued at C$649.99.

· Third Place: One (1) LG UltraGear (27G610A) valued at C$299.99.

· A Prize Winner is not entitled to any difference between the actual retail value of the Prize and the approximate retail value of the Prize as stated herein. A Prize Winner is not entitled to select their Prize from the list above. All Prizes will be awarded to a Prize Winner by the Contest Sponsors at random. The number of each Prize will be determined by the Contest Sponsors.

 

The Prize must be accepted as awarded, without substitution, and is not transferrable, refundable, for resale or convertible to cash, except in the sole discretion of the Contest Sponsors. The Contest Sponsors reserve the right, in the event that a Prize, or any component of a Prize, cannot be awarded as described for any reason, to substitute the same for another prize or component of equal or greater value, without notice or liability. In the event that a substitute prize is awarded, such prize must be accepted as awarded and cannot be exchanged for cash or otherwise. The odds of winning the Prize will depend on the number of eligible Entries received during the Contest Period. If the Prize is not collected within one year of being awarded, the Prize is forfeited by the Prize Winner and the Prize will be donated to LG Canada’s choice of charity.  

(5) WINNER SELECTION:

 

On September 11, 2026, at approximately 10:00 a.m. ET, a panel of judges will select the Winners from all eligible Entries submitted and received in according with these Rules during the contest period based on the following criteria:

 

• 50% – Creativity and Content Quality (originality, storytelling, execution)

• 50% – Brand Integration (how effectively LG is featured in a positive way)

The selection of Winners will be held at the offices of LG Canada in North York, Ontario. If Toronto Public Health does not permit individuals to work at the offices of LG Canada, then each selection of Winners will take place at a location designated by the Contest Sponsors. The Selected Entrant will be contacted by a Contest Sponsor following the selection of Winners using the method noted above.

 

If a Selected Entrant does not respond to the Contest Sponsor’s message within forty-eight (48) hours of the first point of contact (or attempt) by the Contest Sponsor, they will be considered to have forfeited their Prize and will be disqualified and another Entrant may be selected from the remaining eligible Entries until such time as contact is made with a Selected Entrant, there are no more eligible Entries, or there is insufficient time to award the Prize, whichever comes first. In the event that an alternate Entrant is required to be selected, this same selection process will apply to such alternate Entrant. The Contest Sponsors will not be responsible for failed attempts to contact a Selected Entrant.

 

No telephone contact, Direct Messaging or other correspondence will be entered into in connection with this Contest, except with Selected Entrants.

(6) CLAIMING YOUR PRIZE

 

Upon successful contact with each Selected Entrant, that Selected Entrant will be required to provide certain contact information, as requested by the Contest Sponsors (e.g., full name, age, daytime telephone number, email address). To be declared a winner (“Winner”), the Selected Entrant must answer correctly, without assistance of any kind, whether mechanical or otherwise, a mathematical skill-testing question posed in a format of the Contest Sponsors’ choosing. The Selected Entrant may also be required to sign a Declaration, Release and Waiver Form (the “Release Form”) confirming compliance with the Official Rules, acceptance of the Prize as awarded, without substitution, and releasing the Released Parties from any liability in connection with the Prize or the Contest and giving the exclusive right to use, reproduce, modify, display, publish, and copyright any videos taken in connection with the Contest

 

If the Selected Entrant does not meet all of the Contest requirements, fails to correctly answer the skill-testing question, refuses to provide the contact information requested by the Contest Sponsors or does not sign and return the Release Form to the Contest Sponsors, that Selected Entrant will forfeit his/her Prize and the Contest Sponsors shall be entitled (but not obligated) to select another Entrant from the remaining eligible Entries until such time as contact is made with an Entrant or there are no more eligible Entries, whichever comes first. This process may continue until the Prize has been awarded or there is insufficient time to permit the awarding of the Prize. The Contest Sponsors are not responsible, whether as a result of human error or otherwise, for any failure to contact any Selected Entrant.

 

The Contest Sponsors will contact the Winner following receipt of their signed Release Form to arrange for delivery of their Prize.

 

GENERAL RULES

 

In the event of a conflict between the Official Rules and any instructions or interpretations of these Official Rules given by an employee of the Contest Sponsors regarding the Contest, these Official Rules shall prevail. In the event of any discrepancy or inconsistency between the terms and conditions of these Official Rules and disclosures or other statements contained in any Contest-related materials, the terms and conditions of these Official Rules shall prevail, govern and control.

(7) INDEMNIFICATION

 

By submitting an Entry into this Contest, each Entrant confirms his or her understanding of and compliance with these Official Rules. Each Entrant, and his/her representatives, heirs, next of kin or assignees (“Entrant’s Representatives”), hereby releases and holds the Released Parties harmless from any and all liability for any injuries, loss or damage of any kind to the Entrant, Entrant’s Representatives or any other person, including personal injury, death or property damage, resulting in whole or in part, directly or indirectly, from acceptance, possession, use or misuse of the Prize, participation in the Contest, any breach of the Official Rules, or in any Prize-related activity. The Entrant and Entrant’s Representatives agree to fully indemnify the Released Parties from any and all claims by third parties relating to the Contest, without limitation.

(8) LIMITATION OF LIABILITY

 

None of the Released Parties assumes any liability for any incorrect or inaccurate information, whether caused by website users or by any of the equipment or programming associated with or utilized in the Contest or by any technical or human error which may occur in the processing of Entries in the Contest, the selection of Winners or for any printing or other errors in any Contest materials. The Released Parties assume no responsibility for any error, omission, tampering, interruption, deletion, defect, delay in operation or transmission, communications line failure, theft or destruction or authorized access to, or alteration of Entries. The Released Parties are not responsible for any problems, viruses or technical malfunction of any telephone network or lines, computer online systems, servers or providers, computer equipment, software, failure of email or Direct Messaging on account of technical problems or traffic congestion on the Internet or at any website or combination thereof, including injury or damage to Entrants or to any other person's computer related to or resulting from participating or downloading materials in the Contest.

 

None of the Released Parties assumes any liability for any personal injury or property damage or losses of any kind, including without limitation, direct, indirect, consequential, incidental or punitive damages which may be sustained to an Entrant's or any other person's computer equipment resulting from an Entrant's attempt to either participate in the Contest or download any information in connection with participating in the Contest or use of any website. Without limiting the foregoing, everything on any website is provided "as is" without any warranty of any kind, either express or implied, including but not limited to, the implied warranties of merchantability, fitness for a particular purpose or non-infringement. 

(9) CONTEST ADMINISTRATION

 

All decisions regarding the Contest remain with the Contest Sponsors. The Contest Sponsors reserve the right, in their sole discretion, to modify, cancel, suspend and/or terminate any or all parts of the Contest for any reason.

 

The Contest Sponsors reserve the right, in their sole discretion, to disqualify any individual found to be in violation of these Official Rules. The Contest Sponsors reserve the right to refuse an Entry from a person whose eligibility is in question or who has been disqualified or is otherwise ineligible to enter. Any attempt to tamper with the entry process, interfere with these Official Rules, deliberately damage any website or undermine the administration, security or legitimate operation of the Contest, is a violation of criminal and civil laws, and the Contest Sponsors reserve the right to seek damages and/or other relief (including attorneys’ fees) from all persons responsible for such acts to the fullest extent permitted by law, which may include banning or disqualifying Entrants from this and future contests of the Contest Sponsors. In their sole determination, the Contest Sponsors may disqualify any person who acts in any manner to threaten or abuse or harass any person and to void all such person’s associated Entries. The Contest Sponsors reserve the right, in their sole discretion, to terminate or suspend the Contest should fraud, virus, bugs, or other reasons beyond the control of the Contest Sponsors corrupt the security, proper play or administration of the Contest.

(10) PRIVACY AND PUBLICITY RIGHTS

By accepting the Prize, the Winner grants to the Released Parties the right to use his/her name, Twitter, Facebook and/or Instagram user name, biographical information, image, photos and/or likeness and statements for programming, promotion, trade, commercial, advertising and publicity purposes related to this Contest, at any time or times, in all media now known or hereafter discovered, worldwide, including, but not limited to, on television, video, the World Wide Web and Internet, without notice, review or approval and without additional compensation, except where prohibited by law.

 

The Contest Sponsors respect your right to privacy. Personal information collected from Entrants will only be used by the Contest Sponsors to administer the Contest and, only if consent is actively given at the time of entry, to provide Entrants with information regarding upcoming promotions and/or events from the Contest Sponsors. For more information regarding the manner of collection, use and disclosure of personal information by LG Canada, please refer to LG Canada’s privacy policy, available at https://www.lg.com/ca_en/privacy.