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Get easy self-calibration with on-screen reference points for key picture quality elements such as black level, colour, tint, sharpness and backlight levels. Take the guesswork out of picture adjustments with this simple-to-use feature. It's not actually magic, but it will sure seem that way.
Combines two of LG's exclusive XD Engines to maximize picture quality for any type of video content. By combining XD Engine processors, panel performance is optimized ensuring higher color accuracy and more realistic images.
No more worrying about dark scenes or dull colors. The mega contrast ratio of 3,000,000:1 delivers more stunning colors and deeper blacks than you can imagine.
Double the detail.
This stunning picture is the reason you wanted HDTV in the first place. With almost double the pixel resolution, Full HD 1080p gives it superior picture quality over standard HDTV. You'll see details and colours like never before.
Capture every moment.
Tired of streaky action or unclear plays during the game? See sports, fast action and video games in Full HD like never before. The 600Hz refresh rate virtually eliminates motion blur.
View it in the right light.
Don't strain your eyes. Let your TV do the adjustments for you. Intelligent Sensor automatically optimizes the picture to the lighting and color conditions in the room for a more enjoyable viewing experience.
Peel away the old standard for ultra slim framing.
At less than 1" wide the new TruSlim Frame trims away distraction of wide frame.
Freedom of expression.
You'll love the stunning picture while it's on and marvel at its appearance when it's off. The display is a seamless, edge-to-edge panel of glass over an ultra-slim bezel. It's a sleek, elegant design that will appeal to even the most refined sense of style.
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The CES Innovation Awards are based upon descriptive materials submitted to the judges. CTA did not verify the accuracy of any submission or of any claims made and did not test the item to which the award was given.
*Prices, promotions and availability may vary by store and online. Prices subject to change without notice. Quantities are limited. Check with your local retailers for final price and availability.
LG OLED TV has been the world’s best-selling OLED brand since 2013. Based on IHS Market, Technology Group, TV Sets Market Tracker, Q4 2017. Ranking is not an endorsement of LG. Any reliance on these results is at the third party’s own risk. All OLED TVs use panels manufactured by an LG affiliate. LG offers advanced audio and video equipment for your LG TV that will exceed your entertainment standards. Whether it’s family movie night in 3D, surround sound on your home theatre or festive game nights projected on the wall, LG delivers more than entertainment; LG delivers experiences of a lifetime. Explore the various televisions offered by LG, along with the advanced video accessories and audio equipment for all of your entertainment needs.
Whether have an eye for design, a love of sports or all that and then some, the PK550 is a plasma that will impress. With its Seamless Design and TruSlim Frame, it has looks to turn heads and its 600Hz refresh rate makes it perfect for fast action. Wrap that up with a load of other features, like its outstanding contrast ratio, and you have a TV that anyone would want in their living room.