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OLED77C8PUA

Key Features

  • LG AI TV
  • α9 Intelligent Processor
  • Perfect Black & Infinite Contrast
  • 4K Cinema HDR
  • Cinema Screen

available sizes:

77"
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Consumer Reports
“Best TVs of 2018”

See why the LG OLED & Super UHD TVs were included in Consumer Reports ‘Best TVs of 2018’

*Consumer Reports does not endorse products or services.

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An Engadget CES Award Winner

The LG C8 OLED TV has earned Engadget’s Best of CES 2018 category: Best TV Product.

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A Brilliant Brain

LG is a 2018 CES Innovation Award Honoree (Embedded Technologies) for the α9 Intelligent Processor, built exclusively for LG OLED TVs. LG's most powerful processor provides true-to-life images with incredibly rich colours, sharpness and depth for greater realism.

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There's Power in Your Voice

LG AI TV uses intelligent voice control to create a smart TV platform where you can enjoy many features using just your voice. Go beyond basic control and search to open, navigate select apps and premium services with the help of the LG Magic Remote.

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TV Without Limits

From the deepest, richest black to dazzling bright white, LG OLED TVs have truly infinite contrast. Over 8.2 million individual lit pixels on an LG OLED TV can independently brighten, dim and power off completely, for a jaw-dropping range of tones and shades and can achieve perfect black.

Learn more about Intense Colour

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Perfect Black.

LG OLED TVs ensure Perfect Black with over 8 million self-lighting pixels
that can control their own luminance individually. It brings out the richness in all colours for life-like picture quality.

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Premium Content Choices

LG OLED TVs support premium content choices, all optimized scene-by-scene. The comprehensive high dynamic range lineup now includes cinema-standard Dolby Vision™, Advanced HDR by Technicolor®, plus HDR10 and HLG.

Learn more about 4K Cinema HDR

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Trust the Colour Experts

The same renowned Technicolor® technology that helps perfect premium Hollywood movies and TV shows can now be found in LG AI OLED TV with AI TV. The Technicolor Expert Mode optimizes the colour performance, which allows for content to be displayed as intended by cinematographers.

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Enhanced HDR 10 Pro and HLG

Generic HDR 10 and HLG are rendered with LG’s proprietary algorithm. All types of content are displayed with striking brightness from applying dynamic tone mapping on a frame by frame basis.

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*Advanced HDR by Technicolor support via USB only. Dolby Vision is a trademark of Dolby Laboratories

Cinematic Sound at Home with Dolby Atmos

Cinematic Sound at Home with Dolby Atmos®

Bring big-screen surround sound to the living room. Dolby Atmos® creates a detailed sound experience that seems to come from everywhere for a wonderfully realistic, immersive experience.

Dolby, Dolby Atmos and the double-D symbol are registered trademarks of Dolby Laboratories.

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Gallery Mode for immersing in the
vacation mood

Bring the wonders of the world to your space
with Gallery Mode. Accompanied by music, breathtaking
photos updated seasonally by TripAdvisor appear
before you. Just say the word for seasonal beauty.

Learn more about Gallery Mode

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New series of dramatic scenery keep comes to you

The scenery of world-famous places, updated for every season, makes the everyday journey a reality.
Experience beautiful vistas in your space, as recommended by TripAdvisor!

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Add a touch of class to your daily life

From photography of popular and spectacular travel attractions to world-renowned artwork,
Gallery Mode provides a great selection of beautiful images.
The picture accompanied by music creates an perfect atmosphere that suits your mood.

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Access the world with the word

With LG Gallery Mode, you can easily access to stunningly beautiful picture collections
and you can even find the pictures are coming with music – either LG’s choice or your own music.
Now, just say

“Show me cool summer in Gallery”

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*The images are based on the usage of wall-mount.
*The gap measured from rear end of the TV may differ based on the installation and wall type.
*The actual product may differ from image shown.

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More Masterpiece, Less Frame

A beautifully slender bezel accentuates the LG OLED screen along the four sides without distraction from the breathtaking picture.

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Simply Smart

webOS™ 4.0 is a simple Smart operating system to use with our Magic Remote and refined launcher bar. Enjoy many of the features using just our intelligent voice recognition, quickly get to the apps you want, zoom in and record what's on your screen, connect to any Bluetooth device and even use your TV as a music player.

*Some features require 3rd party service subscription.

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Richer Sound for Your TV

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Watch what you want,
when you want

Netflix Recommended TV recognizes Smart TVs that meet strict criteria for a superior Netflix experience, such as easy app access and new features. For the third year in a row, LG TVs have the distinction of being recommended by Netflix!

DISPLAY MODULE
PICTURE QUALITY
AUDIO
CONNECTIVITY
SMART
POWER
INPUTS
WALL MOUNT
DIMENSIONS / WEIGHTS / UPC
ACCESSORIES
WARRANTY

What People Are Saying

Rated 5 out of 5 by from WOW! What a picture! AMAZING! The picture is so realistic. Its like you are right there, looking through a crystal clear window. The colors are so brilliant, they "pop" off the screen. [This review was collected as part of a promotion.]
Date published: 2019-01-06
Rated 5 out of 5 by from Fantastic picture A fantastic picture even when upscaling 1080p shows. Playing 4K movies makes it seem like the action is going to jump off the screen. Just wish there was more broadcast of sports in 4K (NFL). A friend and myself wall mounted ourselves no problem. Just wish there was an easy INFO button to display what the TV thinks the video stream is coming in at. [This review was collected as part of a promotion.]
Date published: 2019-01-05
Rated 5 out of 5 by from Excellent picture but manual? Excellent picture with true 4k and blackest of blacks. However, detailed and understandable owner’s manual missing. Internet version inadequate. With the myriad features on the 77 inch set, manual needed. [This review was collected as part of a promotion.]
Date published: 2019-01-01
Rated 5 out of 5 by from Love the Picture I was upgrading my old TV and researched YouTube and found L.G. OLED 77” TV. The picture quality is over the moon and setup was a snap. [This review was collected as part of a promotion.]
Date published: 2018-12-30
Rated 5 out of 5 by from Best TV experience ever. Unbelievable picture in cinema and vivid modes. The AI features are amazing. The picture quality and plethora of viewing selections make it hard to turn this TV off.
Date published: 2018-12-29
Rated 2 out of 5 by from Auto-dimming function needs to be fixed I felt very fortunate to be able to purchase this set back in August after reading the many glowing reviews about the picture quality. While the picture is indeed excellent it has unfortunately been overshadowed by a major issue with the internal Auto Brightness Limiting (ABL) function. While watching a wide range of HDR content across multiple sources/components, the brightness level of certain scenes/shots will noticeably fade in and out based on the brightness content relative to the previous outgoing scene/shot. It is especially noticeable during brighter outdoor daytime scenes/shots. This is apparently a function built into all OLED sets to protect the screen and prolong the life of the TV but it seems like LG got the algorithm wrong for the C8 line and there is a very noticeable half second lag when it kicks in. Some viewers may not notice or care about this issue but I have a feeling that at this price point many potential buyers are as critical about their viewing experience as I am and will not be happy with the prospect of constantly seeing this. I find it distracting to the point that it takes me out of any programming I'm watching and focuses my attention back on the problem.
Date published: 2018-12-01
Rated 5 out of 5 by from Exquisite picture We purchased the first 4K that was available five years ago and saw a significantly better picture However our new LG OLED is a substantial leap over that tech that we will enjoy for me for years to come [This review was collected as part of a promotion.]
Date published: 2018-11-21
Rated 5 out of 5 by from Excellent TV I cannot compare to competitive products, as I do not have them and would not trust observations made in an uncontrolled glaring fluorescent store. But as a replacement for a 10 year old high-end projector, it is great. It's a smaller image, but great picture. The blacks are just - wow. Great image from any angle. I feed my HDMI sources direct into the TV and audio out via HDMI ARC to a receiver which works fine. Sometimes I think there may be some A/V sync issues with that method but nothing that has been bothersome. The audio seems ok from the TV itself, but obviously much better from a separate quality 5.1 channel system. I still use the TV's remote on occasion but I've been able to get my universal remote programmed to control the TV. So, clearly deserves the accolades it has gotten. A top-notch TV for sure. Relatively thin and light for it's size and an amazing picture. Even upconverting SD or HD content to 4k seems to work very well. And the "tru-motion" can be turned off which is my preference. a little bonus - a type of screensaver - the "gallery" gives a good looking picture in frame and the very thin bezel makes it look like a piece of art on the wall. A couple of "extras" seem not to be perfect for me - but they are not important and there are easy work-arounds. HDMI CeC is way too slow with my Nexus Player (that normally responds to a Bluetooth remote) but that's probably the device. Haven't tried it on other devices, and it can be turned off so that's fine. There could be better software - Netflix occasionally loses signal (could be my internet connection but doubtful - i'm wired gigabit and running over 300Mbps and have not experienced that on other streaming devices although they are not 4k hdr). Also, the ability to play video files on my NAS is there but limited. But WebOS is just a bonus feature and of course an external streaming box can be used. And it typically works fine for both Netflix and Amazon. (I don't use others very much) [This review was collected as part of a promotion.]
Date published: 2018-11-04
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