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Key Features

  • Picture-on-Glass
  • Active HDR with Dolby VisionTM
  • Dolby Atmos®
  • Sound Bar Stand
  • webOS 3.5

available sizes:


The Art of Essence

LG SIGNATURE stays true to the essence,
delivering a new sense of life for the most discerning individual.

Picture-on-Glass, an ethereal work of art

Picture-on-Glass, an ethereal work of art

LG SIGNATURE OLED TV boasts the ultimate in elegant simplicity by adopting a design that has the ultra-thin OLED panel bonded to a translucent glass back.

A beautiful combination of flawless design and richer sound

Amazing Sound, Minimalistic Design

Combined with a high quality sound bar crafted in to the stand of the
TV, LG OLED provides you with amazing and clear sound quality to enhance
your viewing experience straight out of the box.

The supreme image quality the world longs for

The supreme image quality the world longs for

Cinematic Colour is revealed only in Perfect Black. Experience the
picture quality that satisfies the top standard of the experts.

Learn more about Cinematic Colour on Perfect Black


The revolutionary pixel dimming technology renders Perfect Black without any light leakage to offer a limitless contrast ratio. With Perfect Black, LG OLED TV brings out the marvelous wonders of Cinematic Colour. LG OLED TV offers over a billion of vivid colours generated by 10-bit panel.

The premium cinema experience, created just for you

A premium cinema experience

With support for both Dolby Vision™ and Dolby Atmos®, LG OLED TV is the first TV of its kind. Experience premium cinema in the comfort of your home with the superior picture and sound quality.

Active HDR, unlike other conventional HDRs

Make every scene perfect

HDR helps your TV produce billions of colours. LG is the only TV with Active HDR with Dolby VisionTM, delivering the ability to support all major formats of HDR (Dolby VisionTM, HDR 10, and HLG), making sure your TV is future-proof and giving you amazing picture.

Learn more about Active HDR with Dolby Vision


LG OLED TV supports the premium HDR, Dolby Vision™ favored by renowned filmmakers from all over the world. LG OLED TV not only delivers Dolby Vision, but also offers compatibility with other HDR formats such as HDR10 and HLG.


* The compatibility for HDR playback may vary by the format and country.

Dolby Atmos®, bringing the cinema sound to your room

Movie theatre sound at home

Enjoy Dolby Atmos® which delivers jaw-dropping sound in to your home.
Dolby Atmos® delivers each scene's unique sound in a three-dimensional
space so it feels like you're transported in to the screen.

Learn more about Dolby Atmos


Dolby Atmos® transports you into the story with moving audio that flows all around you with breathtaking realism.


Dolby Atmos® is a surround sound system where the sounds move according to the objects of the video.
With the new LG OLED TV, the sounds seem to fly in all directions, up and down, left and right. It basically provides a 360 sound experience.

webOS 3.5 simple and fun to use

All your apps, at the push of a button.

webOS 3.5 is a simple smart operating system to use with our Magic Remote and refined launcher bar. Get to the apps you want, as fast as you want, zoom in and record what's on your screen, connect to any Bluetooth device and even use your TV as a music player, all with the magic of webOS 3.5.

*webOS GUI may differ by country.


Easy and fast way to
Netflix 4K HDR content

With easier control and faster access, you can explore and enjoy more of Netflix’s premium 4K HDR content on LG 4K TV.

* webOS GUI may differ by country.
* 4K HDR availability may vary for Netflix content.
* Magic Remote design and button arrangement may vary by country.
* Netflix streaming membership required. 4K availability subject to your Netflix subscription plan, Internet service, device capabilities, and content availability.


LG webOS 3.5, security you can trust

The security manager in webOS3.5, earns prestigious CC international security certification and UL CAP2900-1 certification for its ability to provide superior privacy protection. It prevents the installation of unauthorized applications, hacking and leaks of privacy.

Video (Picture Quality)
Smart Convergence
Additional Feature
Broadcasting System
Connectivity : TV - Rear(Jack Type)
Connectivity : TV - Side(Jack Type)
Dimensions - WxDxH

What People Are Saying

Rated 4 out of 5 by from Excellent picture with better than average sound I am very happy with purchase. A few connection issues regarding external sound source combined with use of internal speaker. Picture is THE BEST! [This review was collected as part of a promotion.]
Date published: 2018-08-05
Rated 5 out of 5 by from best TV I have ever owned. The quality of the picture and sound is outstanding. [This review was collected as part of a promotion.]
Date published: 2018-04-24
Rated 4 out of 5 by from Awesome picture quality This is an amazing product, picture quality is excellent. My only concern is that I mounted it on the wall with a standard mount and would have preferred to be able to remove the attached folding base. [This review was collected as part of a promotion.]
Date published: 2018-03-03
Rated 5 out of 5 by from Everything really does look better on an OLED One of the primary reasons I bought this unit was that I usually watch from straight on (most TV pictures look great straight on) but often am in the kitchen at an angle (ALL non-OLED non-Plasma tv pictures degrade at an angle). The LG OLED picture is great at an angle and 25 feet away. The 77" set, while undeniably expensive, is worth the price if you have a large room. You'll be at home more and eventually the money you save from going out to restaurants, movies and bars will recover the cost. [This review was collected as part of a promotion.]
Date published: 2018-02-21
Rated 5 out of 5 by from Yea.. the picture is great.. whatever.. I have the 65G and I really want the 77, because the picture IS that good. As some people have mentioned, I have only one gripe, the sound! My question is, why would you spend this kind of money and expect the sound to be as good (or at the level you would want from this picture) from the small TV speaker system? The correct solution is to drop the speaker, drop the price, ditch the apps, and give me a I/O box to plug in a video source! I will use my equivalently high end AV receiver and ridiculously expensive speakers to give the proper experience to this image! Why pay for stuff I will never use! I really hope it's in your future lineup! [This review was collected as part of a promotion.]
Date published: 2018-02-03
Rated 5 out of 5 by from Incredibly Impressive I had the 65" OLED upstairs and decided to add the 77" OLED downstairs. It is an incredible addition that provides mouth-watering and awe-inspiring pictures whether you are streaming or showing a DVD. My TV provider's picture is the best I have seen on this TV. I have other TV brands in my home and the OLED improves the quality of the picture. In my opinion, this is the best investment that tops off my Entertainment Center. My family loves it, as do I!!! [This review was collected as part of a promotion.]
Date published: 2018-01-26
Rated 5 out of 5 by from Best Tv made I bought the LG OLED 77G7P a month ago. I have it mounted on the wall. Picture is the best I have ever seen, aesthetics are wonderful with it are floating on the wall. Movies are like being at the theatre with the large screen. The attached sound bar provides very good sound, better than any other TV I have listened to. The attached sound bar can not compete with a separate sound bar or audio system but is nevertheless an improvement over other TV audio. Web OS is easy to use, much better than other brands for navigation and ease of use. The only downside to this versus other large TVs would be the cost, however the best TV picture I have ever seen, particularly stunning with the large screen, very good sound without needing calibration or changes with different sources, easy to use remote and setup are the benefits. [This review was collected as part of a promotion.]
Date published: 2018-01-22
Rated 5 out of 5 by from FANTASTIC & IMPRESSIVE! Have OLED 77" for little less than a month and it is truly impressive. All of the colors are so vivid and TV is so bright. Absolutely a wonderful picture with streaming 4K and even when watching upscaled HD programming. The "details" that you see with this OLED are almost unbelievable compared to non-OLED that we are familiar with. The"bells & whistles" that this model has is also very impressive. The number of apps pre-installed with the internet capability are excellent. The remote is really cool with the red-dot cursor on the TV making the selections of internet Apps or various Settings very easy and user-friendly. The settings menu is really good with all the different settings that are available for fine-tuning the TV to your desired viewing. The really great feature here is when you place the red-dot cursor on a setting, a side-screen appears that tells you what can be accomplished by using this setting. This is truly user-friendly by LG. Good job techies. No doubt, this size OLED cost quite a few bucks. But I am starting to realize that it will be worth it to have this leading-edge technology that will present all TV viewing that is an incredible (honestly!) picture and especially for all the 4K programming which will be coming out in the near future. [This review was collected as part of a promotion.]
Date published: 2017-12-29
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