Transportation
Sheremetyevo International Airport (SVO) in Moscow, one of Europe's best airports, underwent a massive modernisation project ahead of the 2018 FIFA World Cup. Key to this project was the construction of Terminal B, a brand-new hub that is expected to handle 52 million passengers per year by 2024. For Terminal B's digital signage solutions, SVO wanted to go beyond pragmatic options that would simply provide information and install an unforgettable one-of-a-kind experience that lingers in people's memories. In order to achieve its ambition, SVO partnered with LG for bold digital signage solutions to grab passengers' attention, provide a taste of Russian culture, and complement the terminal's architecture.