September 9, 2025
Pannel Discussion
-
11:00 - 11:30 am CEST, Messe MunichRedefining the In-Cabin Experience: Why the Automotive Content Ecosystem Matters
To properly experience our LG.com website, you will need to use an alternate browser or upgrade to a newer version of internet Explorer (IE10 or greater).
The LG.com website utilizes responsive design to provide convenient experience that conforms to your devices screen size. In order to get the best possible experience our LG.COM website please follow below instructions. If you’re using Internet Explorer 9 or earlier, you will need to use an alternate browser such as Firefox or Chrome or upgrade to a newer version of internet Explorer (IE10 or greater).
This site uses cookies. By continuing to browse the site you are agreeing to our use of cookies. For more information, See our Privacy and Cookie Policy.
This function is disables on your cookie management.
To activate it, click on the link "Edit cookie settings" in the upper
right corner of this page.
We use cookies to offer you a convenient web browsing experience, to suggest personalized ads for you, and to keep improving functions through traffic analysis.
By clicking on ‘ACCEPT ALL’, you consent to our use of cookies. Click ‘Cookie Settings’ to choose whether to accept or disable certain cookies. To find out more, please read our Privacy Policy. | Cookie Settings
-
- Functional Cookies
-
These cookies are used to provide you with convenient functions, such as product reviews and product video playback, during your web browsing.
-
- Analytics Cookies
-
These cookies allows our website to keep improving functions through website traffic analysis and to suggest personalized content for you.
-
- Advertising Cookies
-
These cookies enable us to show you ads and other content that we think is most attuned to your interests and digital behavior.
This function is disables on your cookie management.
To activate it, click on the link "Edit cookie settings" in the upper
right corner of this page.
with Intelligence in Every Drive
Redefining the In-Cabin Experience: Why the Automotive Content Ecosystem Matters
Summit Stage of Hall B2 @IAA Conference, Messe Munich, Germany
September 9, 11:00 - 11:30 am CEST
Summit Stage of Hall B2 @IAA Conference, Messe Munich, Germany
September 9, 11:00 - 11:30 am CEST
What’s LG’s vision for future in-cabin infotainment experiences at IAA Mobility 2025?
LG Electronics Vehicle Solution (VS) Company will once again participate in IAA Mobility 2025. In the era of software-defined vehicles (SDVs), LG is redefining the next-generation of in-vehicle content ecosystems, transforming your drive into an entertaining and productive in-cabin experience for both drivers and passengers. Join us as we share our vision for the future of mobility content experience, together with our industry-leading partners.
Event info
Featured participants
What expert insights will LG reveal on developing experience-centric SDV solutions?
At LG, we are committed to redefining the in-vehicle user experience by collaborating with a wide range of partners. Our Automotive Content Platform (ACP) plays a key role in enabling a more diverse, scalable, and engaging in-cabin content ecosystem.
Join us and our partners as we explore the future of in-cabin experiences in this dynamic panel discussion.
-
![Our vision for LG ACP and its expanding content ecosystem1]()
Our vision for LG ACP and its expanding content ecosystem
LG’s vision for the future in-vehicle experiences is clear: to transform the vehicle into a “Living Space on Wheels.”
-
![Speaker1]()
Speaker
Seokhyun Eun, President, LG Electronics VS Company
"I am confident LG, through our competitive infotainment platform and strong content partnerships, will continue to set standards for future in-vehicle user experiences."
-
![Chris Jo1]()
Chris Jo
Senior Vice President and Head of the webOS Platform Business Center, LG Electronics MS Company
"Our goal is to make every cabin feel as familiar, responsive and connected as the screens people use at home.” -
![Chris Lee1]()
Chris Lee
Vice President of Xbox Marketing, Microsoft
"By integrating Xbox Game Pass with LG’s ACP, passengers can pick up a game wherever they are making the in-car environment a natural extension of the Xbox experience." -
![Brendan Ittelson1]()
Brendan Ittelson
Chief Ecosystem Officer, Zoom
"By working with LG’s ACP to create in-vehicle productivity experiences, we aim to provide users with safe, voice-first ways to stay connected into productive moments."
Panel discussion
What critical role does the automotive content ecosystem play in future in-cabin experiences?
Leveraging deep expertise and strong industry partnerships, LG, together with global content and service providers, is setting the development standard for in-vehicle content ecosystems moving forward. Our IAA Mobility 2025 panel discussion will feature forward-thinking executives from both LG and our content partners across the infotainment industry, offering valuable insights into the direction of mobility content ecosystems.
Panelist: Chris Jo, Senior Vice President and Head of the webOS Platform Business Center at LG Electronics' Media Solutions Company, Chris Lee, Vice President of Xbox Marketing, Microsoft, Brendan Ittelson, Chief Ecosystem Officer, Zoom joined by distinguished executives from select content partners to discuss how LG's Automotive Content Platform (ACP) is changing the mobility content landscape.
Related contents
Continue Your Journey with LG
Explore related press releases, technology highlights, and event recaps that showcase LG’s ongoing journey towards a more connected and meaningful mobility experience.
LG Redefines In-Vehicle Experience with Xbox Gaming and Zoom Meetings Partnerships
09/09/2025
LG to Unveil New Content Partnerships to Enhance In-Vehicle Experience at IAA Mobility 2025
08/19/2025
