Have you ever heard of the term "mobility"?
"Mobility" refers to automobiles in a narrow sense. But in a wider sense, it refers to every service related to mobility. The meaning of the term will vary depending on the context in which it's used, but it is closely related to future automobiles in the sense that it improves efficiency and convenience in combination with IT. So, what are some of the mobility technologies that future automobiles need?
First, there are autonomous driving and connectivity. Offering convenience and effectively delivering real-time information from external sources are important. That's why properly utilizing the windshield is one of the key factors in future automobiles.
As well as developing innovative appliances, LG Electronics is also working on automotive parts solutions for future automobiles. One of them is HUD.
HUD provides a convenient driving experience by providing an instrument panel and navigation information on the windshield. When you are driving a car with HUD, you don't have to look down at the instrument panel, turn your body to control the navigation, or reach your arm to check the traffic information. The driver has access to a wide range of information without ever taking his eyes off the road. HUD makes things more convenient for drivers and lowers the risk of accidents.
AR HUD overlays arrows, icons, and certain images directly over actual view of the road. Speed and basic navigation directions are displayed up close, while augmented reality information is displayed further away.
If you are tailgating the car in front of you and another car cuts in quickly or a person or object enters your path, this information will be displayed in augmented reality graphics. On intersections or busy roads, AR HUD helps the driver assess the traffic conditions more intuitively. AR HUD is especially useful when the obstacle in front of you isn't clearly visible.
On December 12 of last year, the head of Audi Design, Marc Lichte, announced "Audi's future interiors will be all screens, no buttons, and use augmented reality."
In fact, Audi's mass-produced models introduced in Korea and overseas featured three displays: a digital cluster, a touch infotainment display, and a smaller display. These cars allow the driver the control the audio, climate control, and navigation using the touchscreen.
Audi also announced its plans to merge the three displays into a single larger display and implement AR HUD with an augmented reality feature. LG Electronics began production of the AR HUD featured in Audi models in November 2019. The model was released in Europe in the first half of 2020 and will be featured in EVs from global automakers.
LG Electronics' mobility technology will be available in global premium automobiles. The fact that LG Electronics AR HUD is featured in mass-produced vehicles for the first time in the world is a significant achievement.
Alongside the entire mobility industry, LG Electronics is preparing to go beyond AR HUD and develop a technology that integrates all information on a single large display. This Large Integrated Display will combine all the vehicle's infotainment such as HUD, AVN (Audio Video Navigation), and the instrument cluster on a single screen.
In addition to traffic guides, the Large Integrated Display will support a wide range of features including video calls, TV, neighborhood information, and shopping. Cars will no longer be just means of transportation; they will present a new lifestyle to the driver and passengers. Reduced weight, improved spatial efficiency and integration with other devices will create a more pleasant driving environment.
LG Electronics is going beyond home appliances and leading the development of mobility technologies to create a better life for everyone. Were you surprised to hear that LG Electronics technologies are used in automobiles? Many of the features in the cars you drive were developed by LG Electronics. We encourage you to keep your eyes open for more innovative technologies that will be introduced with future automobiles.
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